If you have stepped outside of your house at any stage in the last few weeks you will have seen the
Seek ads everywhere. Seek are looking to consolidate their lead while
CareerOne catches
MyCareer (or overtakes them depending on who you listen to).
The pink colour is proving to be very effective as you can't help but notice it even from a distance. One thing I found interesting about this billboard on the Pacific Highway in Sydney is that it doesn't even mention jobs. Clearly Seek feel that the colours and the word "Seek" are enough to remind people of the web site. In conjunction with their TV ads and huge outdoor advertising campaign I am sure they are right.
Such is the power of the brand.
(Please excuse the poor image quality. Many laws were broken to obtain this photo)