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JJJ advertising on Techcrunch

by Brett Iredale March 10, 2008

I was doing my blog reading this morning and noticed an impressively sized JobsJobsJobs banner ad on Techcrunch.com this morning.  This seems to be a nice choice and while I am sure it is pricey it is far more targeted option than billboards and buses.

JJJ continue to spend money on promoting their site and have also done a pretty good job of keeping up with development and enhancements on their web site.  Their applications per job ad stats are quite solid too so who knows - maybe there is a bit more life left in JJJ than some people are giving them credit for?



Entry filed under: General, Job Board Updates

5 CommentsAdd your own

1. Kevin Howard March 10, 2008 at 1:24pm

You have to give JJJ full marks for trying (to compete with Seek et al), but the question remains, how long can they sustain the cash burn rate when their revenue is negligible by comparison.

Their billboard ads seem to have disappeared from Melbourne so the burn rate must be slowing, either by design or by necessity.

Incidentally, while the billboard ads were running, it was surprising how many people we spoke to still didn't know who they were, or what JJJ was. This suggests either that their marketing creative was flawed or people have become really de-sensitised to billboard advertising. Personally I think it's the former.

2. Some People April 2, 2008 at 1:54pm

You have shares in JJJ Brett??

3. Brett April 3, 2008 at 11:49am

I am sure you are being facetious there Geoff. Remember though we get to see a lot more info about the job boards and their performance than you might realise. Credit where credit is due - JJJ have had a rough start but their apps per ad numbers are quite reasonable and at the end of that day that is the only thing that matters in this game.

4. Some People April 4, 2008 at 11:23am

I'm quite into giving credit where it's due, Brett. But here's the thing. Firstly, my main criticism of JJJ was that they made some inflated comments about their ability to overcome the competitors. Over-inflation is a pet hate of mine - as you may have gathered. And the fact of the matter is that, even if we do accept your defence of their inroad in the market place, they haven't done what they said they would do.

And whilst we're on that point - the one about how they're doing better than I'm giving them credit for, don't you think it's a bit sus that they charge per app, and do quite well with their app per ad ratio. I'm gonna put my recruiter's hat on here and let folks reading this know that I want quality, not quantity.

5. Misha August 14, 2008 at 3:26pm

Have you current stats on how they are travelling, saw them on telly - I like their ad!

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