In an economic downturn free job boards should flourish.
Advertisers know they need to keep advertising even when times are tight however constricting budgets will mean they will be looking for more cost effective solutions.
This does not include startups who hope to attract advertisers with $10 or $29 or $79 job ads. Startup job boards heading into the next 12 months should be frantically revising their strategies because job advertisers are even less likely to be taking punts on start up job boards now, no matter what the price per ad.
A fascinating article on
Interbiznet today reinforces the importance of continued advertising during a downturn. You can read the article
here but some of the highlights are:
- Maintaining a company's advertising during an economic downturn will give the image of corporate stability within a chaotic business environment, and give the advertiser the chance to dominate the advertising media
- Economic downturns reward the aggressive advertiser and penalize the timid one
- When times are good, you should advertise; when times are bad, you must advertise
Not everyone can afford to increase or even maintain advertising budgets through a downturn so this is where free job boards will become a great option for those looking to maintain branding and awareness when times are tight.