Australia's heirarchy of needs

by Brett Iredale September 26, 2008

According to Google Trends (and let's face it - they should know) the average Australian's heirarchy of needs is:

1. Sex
2. Jobs
3. Cars
4. Property
5. Money

There are 3 particularly interesting things about this for me.

1. In the last 4 years 2008 is the first year when "jobs" searches have outranked "cars" searches. 

2. South Australians and Tasmanians search for cars more than jobs. If you've been to either place I guess you will know why.  The first car I drove was my Mum's orange Torana in Adelaide.

3. People search for sex less in the ACT than anywhere else in Australia.  Is that related to legalised porn, a largely government population or the fact that it is so damn cold?





2 CommentsAdd your own

1. Curious September 29, 2008 at 7:30am

Looks like the overall trend demand for sex is declining while demand for jobs is increasing. Can it be long before we hear the phrase Work-Life-Balance 2.0 ?

2. Kelly Magowan November 4, 2008 at 5:28pm

Interesting and relevant data. I recently dowloaded the Australian Government - Australian Communication and Media Authority Report 6 - Internet Activity & Content and what struck me that of the 'common activities performed online' job searching was not featured on what was a very extensive list. And now that you mention it - nor was sex. However banking, maps/directions, news etc all featured very high!

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