According to
Google Trends (and let's face it - they should know) the average Australian's heirarchy of needs is:
1. Sex
2. Jobs
3. Cars
4. Property
5. Money
There are 3 particularly interesting things about this for me.
1. In the last 4 years 2008 is the first year when "jobs" searches have outranked "cars" searches.
2. South Australians and Tasmanians search for cars more than jobs. If you've been to either place I guess you will know why. The first car I drove was my Mum's orange
Torana in Adelaide.
3. People search for sex less in the ACT than anywhere else in Australia. Is that related to legalised porn, a largely government population or the fact that it is so damn cold?