This is another reminder to Australian recruiters and employers to focus on the facts and not to get too caught up in the hype surrounding social media. Once again the facts tell us that your careers site is one of the most important recruiting tools you have.
A recent
report based on a survey of 670 US college grads serves as a timely reminder;
"
Social networks are used by the majority of Generation Y, yet few of these individuals find social networks to be effective in finding work. According to a recent AfterCollege survey of 670 college students and recent graduates, job boards were rated the most effective channel for finding a job, followed by applying directly to a company’s web site."
We are blessed with some fantastic job boards in Australia and most recruiters and employers are using them quite effectively,
however the majority still do not have a world class careers web site. There is no excuse for not having one either. Technology is affordable and readily available and there is a wealth of expertise in the market to assist you.
Job seekers rate your web site as the second most important way they would find a job with your organisation. With that in mind can you stand your careers site bare naked in front of the mirror and look it up and down with pride? Or do you blush and turn away?
Is this how you are looking at your careers site in the mirror?