
Gumtree is your local online classifieds community. Launched in Sydney in 2005 after its overwhelming success as a London-based classifieds website, Gumtree has become a highly popular site in Australia. Faster and more convenient than other costly sites, Gumtree helps people connect with each other and find whatever they might be looking for, whether that be a new job, apartment, car, or just random items.
Gumtree, which is a part of the eBay family, attracts nearly 3 million unique visitors and generates nearly 40 million page views per month.
Gumtree is so named because the gum is native to the three nationalities at which the site was originally aimed (Australians, New Zealanders and South Africans living in the U.K.), and who helped make it the success that it is today. From its beginnings as a London classifieds in 2000, Gumtree has grown massively over the past eight years. It now covers over 72 cities, from the U.K. to South Africa, Poland, New Zealand, Australia, Singapore, and Hong Kong.
Outside of Sydney, there are 7 other ‘local gums’, including Melbourne, Brisbane, Perth, Canberra, Adelaide, Newcastle, and Tasmania.