Why You Should Enable Video Cover Letters in JobAdder

Youtube, Snapchat, Facetime, Skype, Zoom, Instagram stories – it’s clear that video is transforming the way we express ourselves and communicate with friends and colleagues.

Video is now routine and has started taking hold in the job application process as well. Why? Because you’re hiring a real person. Soft skills, such as communication and character are a lot harder to gauge via CV, even for experienced recruiters and hiring managers.

That said, we’re thrilled to launch the video cover letter functionality in JobAdder (and completely free of charge!).

If you haven’t checked it out already, we’d love you to give it a test drive. Simply tick the “allow video cover letters” box next time you’re posting a job ad, and we’ll automatically enable it across your application forms.

From then on, candidates can record and upload a 60 second video cover letter on their mobile, tablet or desktop device. Recruitment professionals can then watch candidates’ video submissions straight from the job application quick view.

But wait – there’s more! Simply click on the “Get share link” to copy a share url for the video straight to your clipboard. From there you can share the cover letter with a team member working on the job with you, or send your best candidates straight to your hiring manager for review.

View the video, then skim the CV

It’s time to buckle your seatbelts. Video cover letters have the power to truly transform the way you screen and shortlist candidates.  

These days, it’s normal for recruiters to ask for a written Cover Letter, CV and LinkedIn profile. While these flat summaries allow you to assess a candidate’s experience on paper, they make it hard to evaluate someone’s soft skills.

This is where the beauty of video cover letters comes in. With just a click of a button and 60 seconds or less of your attention, you can assess candidate’s personality.

This could mean the difference between spending precious hours of your day organising and conducting phone screening/face-to-face interviews, or progressing/rejecting candidates in under a minute!

How to create an effective cover letter?

Think of your video cover letter as a “movie trailer”, and your career as a movie. Make it exciting, memorable and give just enough information to really interest the recruiter or hiring manager.

Here are some tips to help you create an effective video cover letter:

  1. Keep it short, video cover letters shouldn’t’ exceed 60 seconds.
  2. Start with a quick intro of your name and the position you’re applying for.
  3. Show your personality (while keeping things professional) – try to emulate how you would speak to someone in person.
  4. Be mindful of your filming environment – relatively quiet spaces with good lighting help to convey the right message (whilst a dark room can convey the opposite!).
  5. List a few key reasons for why you’re interested in the role/company.
  6. Highlight your top skills, background and education relevant to the role.
  7. Finish strong by thanking the recruiter or hiring manager for taking the time to review your application.

What’s next?

Trial the new video cover letter feature in JobAdder, and don’t be shy to give us your feedback. We’ll be bringing some more exciting new improvements very soon!

If you have any ideas or feedback you’d like to share, reach out to Akahsha at akahsha@jobadder.com.

In your job description, don’t forget to ask applicants to record a short introductory video cover letter and submit it along with their CV.

This will serve you well! You’ll be able to see how the candidate interacts, gauge their personality, and quickly eliminate any inappropriate candidates. By reviewing both the CV and video cover letter, you can easily find the right person for the job!

Stuart Read

Stuart Read



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