LinkedIn has become the king of all social media sites for recruiters. And rightfully so, LinkedIn has become a watering hole of passive and engaged candidates.
But between profile searches, job postings and sponsored ads, it’s easy to get lost in LinkedIn’s never-ending source of information. So, how can you get the most out of your time on LinkedIn? Get started with these tips.
1) Know when to sponsor ads and when to let it sit
If you’ve built an engaged following of passive job seekers, you may not need to sponsor that job ad or post on LinkedIn. Sponsored ads can be expensive. Dive into your social analytics to find out what job postings resonate with your current following on LinkedIn and when to hold back.
2) Look at placed candidates’ connections
If you’ve connected with a candidate you’ve placed, take some time to look at their connections. Narrow down by title and location to get a quick glimpse into who they are connected with. Chances are a similar candidate is just a 2nd Connection away.
3) Join LinkedIn groups related to the position you’re recruiting for
If you’re constantly recruiting for a specific industry or title, join groups related to the position or area you’re recruiting in. For example, if you’re recruiting in Denver, consider joining the “Denver Young Professionals Group on LinkedIn.” Alternatively, if you’re recruiting marketers in Denver, consider joining the American Marketing Association’s local chapter.
4) Inspire candidates with a compelling LinkedIn profile
What does your LinkedIn profile tell candidates? Show candidates you know what makes them tick by using industry-relevant information.
5) Analyse, analyse, analyse
If you’ve followed my blog posts, you’ve probably noticed I have a tendency to promote reporting and analytics — that’s because they work. Make sure you’re hitting the right candidates by viewing your ” Who’s viewing your profile” and “follower demographic” statistics to make sure you’re reaching the right people.
Stay tuned for even more social media tips, tricks and more on the JobAdder Blog.