Snapchat proclaims that their loyal masses currently watch a whopping 10 billion videos every day.
As recruiters – always trying to catch the eye of new candidates, clients and opportunities – isn’t that just the kind of exposure we’d love to tap into?
This record-breaking figure was recently revealed by Camp Snapchat, leaving little doubt as to whether the popularity of video is giving that of photo a serious run for its money.
This rise in video consumption is quite astonishing when considered in comparison to the figures Snapchat released at the beginning of the year, which indicated that in February their daily video views sat at a cool 8 billion.
Never one to be outdone, Facebook has “started making live video a priority this year” Bloomberg reports, with Facebook users creating around three times the amount of video now than they did at the beginning of the year last year. The introduction of Facebook’s 360 Video is an example of a feature that capitalises on this growing demand.
Video is positively dominating the market – and not just as a means of sharing content between peers – businesses are fast cottoning on that it’s an effective platform to reach consumers.
The team at Wistia, video marketing platform providers, were quick to incorporate 360 degree functionality to diversify their product offering. They have created an online portal dedicated entirely to sharing 360 videos and measuring their engagement and impact.
So, is there any reason why savvy recruitment businesses should overlook this trend?
For recruiters, video functionality can offer candidates and clients an immersive glimpse into their business – a chance to attract new candidates and amplify their brand’s profile. Also, a majority of recruitment output is highly compatible with video, such as job ads, job applications, cover letters, interviews and candidate submissions.
As you may already know, Brett Iredale was one of the presenters at the recent #RHUBNZ Conference in Auckland. Of all the insight, content and awesome GIFs he shared during the presentation, the most positive feedback and buzz we’ve received from it has been around a mock video job ad.
Hilarious team interviews and grumpy cat memes aside, the video serves as a great example of how consumable and shareable videos are and of how much stronger people’s appetites are for it. Since its debut at the conference, our video has had 444 views and has been reposted a countless number of times.
As shared by Brett at the conference, here are 5 reasons why your recruitment activities need to be upgraded to video now:
- About 90% of the information our brains pick up is visual, we process visuals 60,000 times faster than we can process text
- Video is exponentially more engaging than text
- As mentioned, video is highly applicable to recruitment-related output
- In case you didn’t know it, Google loves video – it outranks text
- All you need to create your own video content is a phone and basic video skills
What are you waiting for? Get filming!
Oh and while you’re at it, check out our post on video interviewing back before it was trending like it is now. Talk about having our finger on the pulse!
Image Source: Pexels