New, unique, different
With Talent International charting a new course via its latest RPO division, the 25-year-old IT recruitment specialist is in rapid scale-up mode. Forget the conventional approach though. As General Manager Tom Mackintosh explained, Talent had some big questions to answer. “How are we going to be different from the main large RPO providers that have been around for decades?
“How do we target different parts of the market perhaps, that they’re not servicing? So our objectives really are to find new, unique, and maybe slightly different solutions to problems, people problems, that other companies aren’t necessarily seeing or wanting to address.”
It was therefore imperative that the company looked for a recruitment solution that was “scalable, from start-up right up to enterprise,” which would enable them to segment some of their customers both vertically and horizontally, with Talent “carving off different job functions or business units or geographies and addressing the customers’ needs in those respects.”
A clear front-runner
Tom had been a beta user of JobAdder at his previous company and so when the topic of what technology Talent needed to deploy for their new RPO division arose, there was a clear front-runner. “A number of things stood out for me…ease of deployment and set-up is one of those things as well as the month-by-month rolling contracts which is absolutely crucial.
“I made a decision to look at more recently developed tech because it’s far more intuitive and JobAdder, particularly, is very intuitive to use. It also has an open API, which is really important to me as we’ve seen an evolution in HR tech which has best-in-breed stacks now as opposed to closed ecosystems.
In addition, JobAdder is “very good from a proactive sourcing point of view. And I think a lot of the in-house tools are quite reactive in nature.”
The advantage of rapid deployment
He cites the ease of deploying JobAdder as a competitive advantage, particularly in light of traditional large-scale enterprise systems typically having a very long sales cycle, and a long, very structured deployment. “Sometimes they can take three months easily because there’s so much change management within a very large company,” said Tom, adding “we can deploy very quickly and JobAdder allows us to do that. We can spin up an instance of it within a day.
“So one of the key things that JobAdder allows us to do for our target market is this rapid deployment. And that’s really, really important for us. That operates as a differentiator, as we can be highly effective at meeting the customer’s requirements within a matter of weeks, whereas traditional RPOs usually take a few months.”
Despite only being in the RPO space for five months, Talent has already won three RPOs, all very different deployments. One company had never had an in-house recruitment function before. “So we’re building everything from scratch and working with JobAdder has been great, because it means that I can build a best-of-breed stack,” said Tom, adding that he could then use the JobAdder marketplace to “link that solution all the way through from requisition management to arranging onboarding,” automating many of the processes using additional partner plugins.
“So that’s been a perfect example of where the technology can be very simply deployed. That company has gone from 100% external agency recruitment to, in the last five months, zero external agency use.”
In another RPO case, Talent had to use JobAdder in conjunction with an existing ATS, which didn’t suit the local market’s requirements. “The ATS didn’t allow for proactive recruitment very easily. JobAdder allows us to integrate with this ATS, enabling us to pipeline candidates, resurface previous candidates that have been dropped into the database and advertise locally where the other ATS doesn’t allow or local job board integration. In short, JobAdder allows us to short or long-list candidates for roles prior to then having to put them through the process driven by the company’s ATS. Because of JobAdder’s flexibility and ease of use, that’s very simple to do.”
Meanwhile, Talent’s third RPO role was to help a New Zealand firm source internationally, given the candidate-short market they were faced with. “JobAdder allows us to tie into international job boards very easily, which means that we can get their brand out into regions they don’t usually have access to,” explained Tom.
A winning mindset
Moving forward, Tom sees the potential that JobAdder has in terms of RPO scalability. “I could see it scaling with me, but also be used for short-term engagements, what we call mini-RPOs or recruiter-on-demand. We might go to a customer who’s having a hiring spike and help them for 3, 6 or 9 months. JobAdder is absolutely ideal for that. And for longer-term growth as well,” he added.
Talent has big plans for its RPO division, looking to cement their identity and offering in Australia and New Zealand, as well as launching in the UK and Europe as well. “Really it’s about establishing ourselves into a certain market before we start to push in wider growth,” said Tom. For Talent, that comes down to the team going to market as a specialised RPO provider, of which there are very few.
“Some enterprise businesses are saying, well, let’s look at our cost-per-hire or difficulty in hiring and they are in very specific verticals. Let’s carve that off and RPO it to one company and let somebody else deal with something else that they’re a specialist in or has expertise in, or we can keep that bit in-house, as examples,” he said.
So will Talent be going after those enterprise clients?
“The short answer is yes, we do look at enterprise. The long answer is, but only where we think we can win.”