Understanding (& Nailing) Recruitment Marketing

Organiser: Xref

November 29, 2018

2 weeks from today

Event overview:
Successfully attracting great talent can no longer come down to just a well-crafted ad, on a popular job board with some carefully considered descriptions of the role and company. Those post and pray tactics are a thing of the past and we’re increasingly hearing of the value and importance of recruitment marketing – a more strategic and creative method of attracting the best candidates. 

Much like the consumer marketing concept, we’re used to, recruitment marketing is essentially the practice of getting in front of our talent targets before they even know they’re interested in our brand. Can traditional marketers teach us how it’s done, do we need to align our recruitment marketing with our broader brand messaging, or should we separate the two entirely?


Keryn Paviour-Smith – Head of Talent Acquisition, News Corp Australia (Moderator)

Christina Knock – Head of Digital, JobAdder

With five years experience executing award-winning recruitment marketing and employer branding campaigns, Christina brings a wealth of knowledge to Understanding (& Nailing) Recruitment Marketing.

Apart from managing the digital function for recruitment software provider JobAdder, Christina also runs, Christina also runs a specialist Recruitment Marketing & Employer Branding Agency, BR& Crew.

Katie Noakes – Talent Acquisition & Employer Brand Lead at The ICONIC


  • 5.00 – 5.30pm – Arrival drinks
  • 5.30 – 6.05pm – Panel discussion and Q&A
  • 6.05 – 7.00pm – Networking drinks & canapes
17/13 Hickson Rd, Dawes Point NSW 2000, Australia
Event starts: 5:00 pm
Event ends: 8:00 pm
Topic: Recruitment Marketing