{"id":417270,"date":"2022-05-25T21:01:00","date_gmt":"2022-05-25T11:01:00","guid":{"rendered":"https:\/\/jobadder.com\/resource\/writing-winning-job-ads-in-a-tight-talent-market\/"},"modified":"2022-11-02T15:05:55","modified_gmt":"2022-11-02T05:05:55","slug":"writing-winning-job-ads-in-a-tight-talent-market","status":"publish","type":"bjm_resource","link":"https:\/\/jobadder.com\/gb\/resource\/writing-winning-job-ads-in-a-tight-talent-market\/","title":{"rendered":"Writing winning job ads in a tight talent market"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-vertical-padding-top-medium has-vertical-padding-bottom-none has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none\" style=\"min-height:491px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient has-gradient-blue-gradient-background\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-vertical-padding-top-default has-vertical-padding-bottom-small has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">On-demand webinar <\/h4>\n\n\n\n<h1 class=\"wp-block-heading\">Writing winning job ads in a tight talent market<\/h1>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button link-type-default is-style-primary\"><a class=\"wp-block-button__link\" href=\"#form\">Watch now<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover is-light has-custom-content-position is-position-center-left has-vertical-padding-top-none has-vertical-padding-bottom-none has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-style-contain\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"720\" class=\"wp-block-cover__image-background wp-image-409473\" alt=\"\" src=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/05\/Kelly-Stone-JobAdder.png\" style=\"object-position:15% 67%\" data-object-fit=\"cover\" data-object-position=\"15% 67%\" srcset=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/05\/Kelly-Stone-JobAdder.png 920w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/05\/Kelly-Stone-JobAdder-300x235.png 300w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/05\/Kelly-Stone-JobAdder-768x601.png 768w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none has-transparent-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-style-equal-height has-simple-padding-default is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-large has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\">\n<p>Are you struggling to attract enough candidates to fill open roles?<\/p>\n\n\n\n<p>In a tight talent market, candidate needs have changed and how we engage with them is evolving. How do you get their attention? With winning job ads!<\/p>\n\n\n\n<p>A good job ad will attract your ideal candidate and discourage less desirable applicants. So, how can you be optimising your job ad copy to perform better in a tight candidate market?<\/p>\n\n\n\n<p>In this on-demand webinar, job ads guru Kelly Stone will help you explore: <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list is-style-sparkle\"><li>Analysis of your current job ads<\/li><li>Examples of the good, bad and ugly  <\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list is-style-sparkle\"><li>Anatomy of a good job ad<\/li><li>Creative writing tips for livelier ad copies for your brand <\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none has-gradient-blue-gradient-background has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"form\">Complete the form to watch this webinar<\/h4>\n\n\n<div class=\"wp-block-acf-bjm-hubspot-download\">    <div class=\"hubspot-form-wrap\">\n        <div class=\"hubspot-form align\">\n\t\t\t                <script>\n                    hbspt.forms.create({\n                        portalId: '6426676',\n                        formId: 'daf8a6a3-cc79-403c-88d6-807557dba860',\n                        onFormReady: () => {\n               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class=\"wp-block-cover__image-background wp-image-777\" alt=\"\" src=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/04\/bg-swoop-left-1.svg\" style=\"object-position:50% 34%\" data-object-fit=\"cover\" data-object-position=\"50% 34%\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"show-for-large wp-block-column is-vertically-aligned-center has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Speakers<\/h2>\n<\/div>\n\n\n\n<div class=\"show-for-large wp-block-column is-vertically-aligned-center has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-bjm-blocks-blocks alignwide is-style-speakers is-style-default\"><div class=\"wrapper-bjm-blocks align-center columns-4 columns-medium-2  columns-small-1  are-vertically-aligned-top\">\n<div style=\"min-height:auto\" class=\"wp-block-bjm-blocks-block\">  \n<figure class=\"wp-block-image size-large link-type-default is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/05\/Kelly-Stone-Craft-My-Content-683x1024.jpeg\" alt=\"\" class=\"wp-image-409474\" srcset=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/05\/Kelly-Stone-Craft-My-Content-683x1024.jpeg 683w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/05\/Kelly-Stone-Craft-My-Content-200x300.jpeg 200w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/05\/Kelly-Stone-Craft-My-Content-768x1152.jpeg 768w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/05\/Kelly-Stone-Craft-My-Content.jpeg 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Kelly Stone<\/h5>\n\n\n\n<p>Creative Content Writer, Craft My Content<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-vertical-padding-top-medium has-vertical-padding-bottom-medium has-horizontal-padding-left-medium has-horizontal-padding-right-medium has-max-width-none has-margin-none ticss-e6822a51 is-style-default has-gradient-blue-gradient-background has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center has-simple-padding-on is-style-equal-height is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center  has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\">Struggling to attract candidates with your job ads? Download our free eBook with Kelly Stone! <\/h3>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-7e5fce0a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button link-type-default is-style-primary\"><a class=\"wp-block-button__link\" href=\"https:\/\/jobadder.com\/gb\/resource\/how-to-write-winning-job-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Download now<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center  has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-cover is-light has-vertical-padding-top-none has-vertical-padding-bottom-none has-horizontal-padding-left-none has-horizontal-padding-right-none has-max-width-none has-margin-none is-style-contain\" style=\"min-height:180px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"has-background-dim-0 wp-block-cover__gradient-background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"800\" class=\"wp-block-cover__image-background wp-image-409460\" alt=\"\" src=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/05\/Copy-of-eBook-Mockup-11.png\" style=\"object-position:44% 45%\" data-object-fit=\"cover\" data-object-position=\"44% 45%\" srcset=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/05\/Copy-of-eBook-Mockup-11.png 1300w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/05\/Copy-of-eBook-Mockup-11-300x185.png 300w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/05\/Copy-of-eBook-Mockup-11-1024x630.png 1024w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/05\/Copy-of-eBook-Mockup-11-768x473.png 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you struggling to attract enough candidates to fill open roles? In a tight talent market, candidate needs have changed &#8230;<\/p>\n","protected":false},"author":59,"featured_media":415360,"template":"","bjm_industry_cat":[],"bjm_resource_type":[241],"bjm_use_case_cat":[64,63,66],"bjm_user_type":[101,98],"bjm_location":[19],"class_list":["post-417270","bjm_resource","type-bjm_resource","status-publish","has-post-thumbnail","hentry","bjm_resource_type-webinar","bjm_use_case_cat-candidate-sourcing","bjm_use_case_cat-application-management","bjm_use_case_cat-business-development","bjm_user_type-in-house","bjm_user_type-agency","bjm_location-global"],"acf":[],"_links":{"self":[{"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_resource\/417270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_resource"}],"about":[{"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/types\/bjm_resource"}],"author":[{"embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/users\/59"}],"version-history":[{"count":0,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_resource\/417270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/media\/415360"}],"wp:attachment":[{"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/media?parent=417270"}],"wp:term":[{"taxonomy":"bjm_industry_cat","embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_industry_cat?post=417270"},{"taxonomy":"bjm_resource_type","embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_resource_type?post=417270"},{"taxonomy":"bjm_use_case_cat","embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_use_case_cat?post=417270"},{"taxonomy":"bjm_user_type","embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_user_type?post=417270"},{"taxonomy":"bjm_location","embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_location?post=417270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}