{"id":417286,"date":"2022-04-13T11:47:27","date_gmt":"2022-04-13T01:47:27","guid":{"rendered":"https:\/\/jobadder.com\/resource\/the-essential-guide-to-employer-branding\/"},"modified":"2024-10-29T12:51:01","modified_gmt":"2024-10-29T02:51:01","slug":"the-essential-guide-to-employer-branding","status":"publish","type":"bjm_resource","link":"https:\/\/jobadder.com\/gb\/resource\/the-essential-guide-to-employer-branding\/","title":{"rendered":"The essential guide to employer branding"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-vertical-padding-top-medium has-vertical-padding-bottom-medium has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient has-gradient-blue-gradient-background\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-vertical-padding-top-default has-vertical-padding-bottom-small has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Free eBook download<\/h4>\n\n\n\n<h1 class=\"wp-block-heading\">The essential guide to employer branding<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button link-type-default is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"#form\">Download the eBook<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover is-light has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-style-contain\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" class=\"wp-block-cover__image-background wp-image-408706\" alt=\"\" src=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/04\/https___app.unbounce.com_publish_assets_57160b91-5707-48f4-a04d-34b7e265a7fd_4a8e97b2-evp-ebook-cover_1000000000000000000028.png\" style=\"object-position:43% 59%\" data-object-fit=\"cover\" data-object-position=\"43% 59%\" srcset=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/04\/https___app.unbounce.com_publish_assets_57160b91-5707-48f4-a04d-34b7e265a7fd_4a8e97b2-evp-ebook-cover_1000000000000000000028.png 900w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/04\/https___app.unbounce.com_publish_assets_57160b91-5707-48f4-a04d-34b7e265a7fd_4a8e97b2-evp-ebook-cover_1000000000000000000028-300x200.png 300w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/04\/https___app.unbounce.com_publish_assets_57160b91-5707-48f4-a04d-34b7e265a7fd_4a8e97b2-evp-ebook-cover_1000000000000000000028-768x512.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none has-transparent-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-style-equal-height has-simple-padding-default is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-large has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\">\n<p>Applicants have more choices today than ever before. They know what they\u2019re looking for in a potential employer and they won&#8217;t accept less. Therefore, it\u2019s never been more important for organisations to focus on their employer brand and create a strong employee value proposition (EVP) in order to build high performing teams.&nbsp;<\/p>\n\n\n\n<p>We are excited to collaborate with Mark Puncher and Employer Branding Australia to bring you this insightful eBook.<\/p>\n\n\n\n<p><strong>What&#8217;s inside?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-bjm-blocks-blocks is-style-media-left\"><div class=\"wrapper-bjm-blocks align-center columns-1 columns-medium-1  columns-small-1  are-vertically-aligned-top\">\n<div style=\"min-height:auto\" class=\"wp-block-bjm-blocks-block\">  <div class=\"fontawesome-icon aligncenter has-text-color has-d-color \" style=\"font-size: 60px; \">\n    <i class=\"fal fa-stars\" aria-hidden=\"true\"><\/i><\/div>\n\n\n<h5 class=\"wp-block-heading has-text-align-left is-style-no-margin\">Attract quality candidates<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left\">Employers that are serious about attracting the best candidates focus on their employer brand. Find out how they actively nurture their reputation for being a great place to work.<\/p>\n<\/div>\n\n\n\n<div style=\"min-height:auto\" class=\"wp-block-bjm-blocks-block\">  <div class=\"fontawesome-icon aligncenter has-text-color has-d-color \" style=\"font-size: 60px; \">\n    <i class=\"fal fa-head-side-brain\" aria-hidden=\"true\"><\/i><\/div>\n\n\n<h5 class=\"wp-block-heading has-text-align-left is-style-no-margin\">Understand what candidates want<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left\">With candidates becoming more and more selective about the companies they want to work for, it\u2019s vital that your employer brand and EVP help you stand out in a tight talent market. Read the guide to find out how.<\/p>\n<\/div>\n\n\n\n<div style=\"min-height:auto\" class=\"wp-block-bjm-blocks-block\">  <div class=\"fontawesome-icon aligncenter has-text-color has-d-color \" style=\"font-size: 60px; \">\n    <i class=\"fal fa-user-clock\" aria-hidden=\"true\"><\/i><\/div>\n\n\n<h5 class=\"wp-block-heading is-style-no-margin\">Reduce time to fill<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Research from Glassdoor suggests that a strong employer brand can reduce time to hire by up to 50%. Find out how you can leverage your employer brand and fill roles faster.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none has-gradient-blue-gradient-background has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"form\">Complete the form to download this eBook<\/h4>\n\n\n<div class=\"wp-block-acf-bjm-hubspot-download\">    <div class=\"hubspot-form-wrap\">\n        <div class=\"hubspot-form align\">\n\t\t\t                <script>\n                    hbspt.forms.create({\n                        portalId: '6426676',\n                        formId: '17e06778-50d4-4691-bc2c-b207b8ffe824',\n                        onFormReady: () => {\n                            if (typeof tpdInitHSForms !== 'undefined') {\n                                tpdInitHSForms();\n                            }\n                        }\n                    });\n                <\/script>\n\t\t\t        <\/div>\n\n\t\t\t\t            <form target=\"_blank\" method=\"get\" action=\"https:\/\/6426676.fs1.hubspotusercontent-na1.net\/hubfs\/6426676\/Assets\/jobadder-employer-branding.pdf\"\n                  class=\"hubspot-form-action\">\n\t\t\t\t            <\/form>\n\t\t    <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Applicants have more choices today than ever before. They know what they\u2019re looking for in a potential employer and they &#8230;<\/p>\n","protected":false},"author":21,"featured_media":415216,"template":"","bjm_industry_cat":[],"bjm_resource_type":[240],"bjm_use_case_cat":[64,71,65],"bjm_user_type":[98,101],"bjm_location":[],"class_list":["post-417286","bjm_resource","type-bjm_resource","status-publish","has-post-thumbnail","hentry","bjm_resource_type-ebook","bjm_use_case_cat-candidate-sourcing","bjm_use_case_cat-communications","bjm_use_case_cat-talent-nurture","bjm_user_type-agency","bjm_user_type-in-house"],"acf":[],"_links":{"self":[{"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_resource\/417286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_resource"}],"about":[{"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/types\/bjm_resource"}],"author":[{"embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":0,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_resource\/417286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/media\/415216"}],"wp:attachment":[{"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/media?parent=417286"}],"wp:term":[{"taxonomy":"bjm_industry_cat","embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_industry_cat?post=417286"},{"taxonomy":"bjm_resource_type","embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_resource_type?post=417286"},{"taxonomy":"bjm_use_case_cat","embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_use_case_cat?post=417286"},{"taxonomy":"bjm_user_type","embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_user_type?post=417286"},{"taxonomy":"bjm_location","embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_location?post=417286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}