{"id":417343,"date":"2022-02-08T23:50:52","date_gmt":"2022-02-08T23:50:52","guid":{"rendered":"https:\/\/jobadder.com\/resource\/how-to-optimise-your-job-ads-for-diversity-and-inclusion\/"},"modified":"2022-02-08T23:50:52","modified_gmt":"2022-02-08T23:50:52","slug":"how-to-optimise-your-job-ads-for-diversity-and-inclusion","status":"publish","type":"bjm_resource","link":"https:\/\/jobadder.com\/gb\/resource\/how-to-optimise-your-job-ads-for-diversity-and-inclusion\/","title":{"rendered":"How to optimise your job ads for diversity and inclusion"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-vertical-padding-top-medium has-vertical-padding-bottom-medium has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient has-gradient-blue-gradient-background\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-vertical-padding-top-default has-vertical-padding-bottom-small has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">On-demand webinar<\/h4>\n\n\n\n<h1 class=\"wp-block-heading\">How to optimise your job ads for diversity and inclusion<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button link-type-default is-style-primary\"><a class=\"wp-block-button__link\" href=\"#form\">Watch this webinar<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover is-light has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-style-contain\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" class=\"wp-block-cover__image-background wp-image-406939\" alt=\"\" src=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/get-optimal-webinar-2048x2048-1.png\" style=\"object-position:43% 59%\" data-object-fit=\"cover\" data-object-position=\"43% 59%\" srcset=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/get-optimal-webinar-2048x2048-1.png 2048w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/get-optimal-webinar-2048x2048-1-300x300.png 300w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/get-optimal-webinar-2048x2048-1-1024x1024.png 1024w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/get-optimal-webinar-2048x2048-1-150x150.png 150w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/get-optimal-webinar-2048x2048-1-768x768.png 768w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/get-optimal-webinar-2048x2048-1-1536x1536.png 1536w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/get-optimal-webinar-2048x2048-1-1440x1440.png 1440w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none has-transparent-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-style-equal-height has-simple-padding-default is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-large has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-acf-bjm-jobadder-partner-logo\"><div class=\"job-board-job-adder-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"142\" height=\"24\" src=\"https:\/\/jobadder.com\/wp-content\/uploads\/2021\/11\/Blue.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div><div class=\"partner-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"178\" src=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/get-optimal-logo.png\" class=\"attachment-full size-full\" alt=\"Get optimal logo\" srcset=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/get-optimal-logo.png 906w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/get-optimal-logo-300x59.png 300w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/get-optimal-logo-768x151.png 768w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" \/><\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>With job ads being one of the first experiences job seekers have with your brand, it\u2019s crucial that your candidate acquisition strategy is set with diversity and inclusion in mind.<\/p>\n\n\n\n<p>Join&nbsp;Daniel Fellows, Founder of job ad optimisation service Get-Optimal as he discusses:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list is-style-sparkle\"><li>What your job ads are currently costing you in terms of diverse talent<\/li><li>The non-obvious benefits of posting job ads that address diversity and inclusion<\/li><li>Why search and SEO are critical to the success of your ads<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list is-style-sparkle\"><li>A breakdown of the top 10 elements you need to consider when creating them<\/li><li>The first thing you need to do before you add another tool to your recruitment stack<\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none has-gradient-blue-gradient-background has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"form\">Complete the form to watch this webinar<\/h4>\n\n\n<div class=\"wp-block-acf-bjm-hubspot-download\">    <div class=\"hubspot-form-wrap\">\n        <div class=\"hubspot-form align\">\n\t\t\t            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has-vertical-padding-bottom-medium has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-neutral-3-background-color has-background-dim-0 has-background-dim\"><\/span><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-777\" alt=\"\" src=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/04\/bg-swoop-left-1.svg\" style=\"object-position:50% 34%\" data-object-fit=\"cover\" data-object-position=\"50% 34%\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"show-for-large wp-block-column is-vertically-aligned-center has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Speakers<\/h2>\n<\/div>\n\n\n\n<div class=\"show-for-large wp-block-column is-vertically-aligned-center has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-bjm-blocks-blocks alignwide is-style-speakers is-style-default\"><div class=\"wrapper-bjm-blocks align-center columns-4 columns-medium-2  columns-small-1  are-vertically-aligned-top\">\n<div style=\"min-height:auto\" class=\"wp-block-bjm-blocks-block\">  \n<figure class=\"wp-block-image size-full link-type-default\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/Daniel-Fellows.jpeg\" alt=\"\" class=\"wp-image-406936\" srcset=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/Daniel-Fellows.jpeg 500w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/Daniel-Fellows-300x300.jpeg 300w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/Daniel-Fellows-150x150.jpeg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Daniel Fellows<\/h5>\n\n\n\n<p>Founder, Get-Optimal<\/p>\n<\/div>\n\n\n\n<div style=\"min-height:auto\" class=\"wp-block-bjm-blocks-block\">  \n<figure class=\"wp-block-image size-large link-type-default\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"1024\" src=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/Kim-Groat-1-817x1024.jpg\" alt=\"\" class=\"wp-image-406938\" srcset=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/Kim-Groat-1-817x1024.jpg 817w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/Kim-Groat-1-239x300.jpg 239w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/Kim-Groat-1-768x962.jpg 768w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/02\/Kim-Groat-1.jpg 1000w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Kimberley Groat<\/h5>\n\n\n\n<p>Marketing Manager UK, JobAdder<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With job ads being one of the first experiences job seekers have with your brand, it\u2019s crucial that your candidate 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