{"id":417690,"date":"2021-07-29T09:00:00","date_gmt":"2021-07-28T23:00:00","guid":{"rendered":"https:\/\/jobadder.com\/blog\/how-to-build-a-learning-and-development-offering\/"},"modified":"2023-07-16T18:02:42","modified_gmt":"2023-07-16T08:02:42","slug":"how-to-build-a-learning-and-development-offering","status":"publish","type":"post","link":"https:\/\/jobadder.com\/gb\/blog\/how-to-build-a-learning-and-development-offering\/","title":{"rendered":"How to build a learning and development offering"},"content":{"rendered":"\n<p>As the COVID-19 crisis continues, companies are looking at how they can re-skill and upskill their employee and improve retention in a tight talent market through learning and development.&nbsp;<\/p>\n\n\n\n<p>For in-house HR and talent acquisition professionals, the pressure to engage and nurture talent has never been greater.&nbsp;<\/p>\n\n\n\n<p>A strong and comprehensive learning and development offering and program can help in-house HR to invest in their employees and reduce churn.&nbsp;<\/p>\n\n\n\n<p>As the Head of Learning for JobAdder, I\u2019m passionate about education and building a cohesive and effective learning and development offering, both for our internal teams and our JobAdder users.<\/p>\n\n\n\n<p>Below, I\u2019ve detailed how in-house HR professionals can build a learning and development program and why clear objectives are so crucial.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/jobadder.com\/gb\/resource\/the-essential-guide-to-employer-branding\/\">DOWNLOAD OUR FREE EBOOK: The essential guide to employer branding<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the building blocks of a learning and development offering?&nbsp;<\/h2>\n\n\n\n<p>Whether you\u2019re redesigning an inefficient learning and development offering or starting from the ground up and creating your first learning and development program, the building blocks are the same.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To put it simply:<\/p>\n\n\n\n<p>Design. Deliver. Measure. Repeat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Design: Start backwards<\/h2>\n\n\n\n<p>\u201cIf you don\u2019t know exactly where you\u2019re going, how will you know when you get there?\u201d &#8211; Steve Maraboli<\/p>\n\n\n\n<p>Building an effective learning and development offering starts with clear and measurable organisational <a href=\"https:\/\/asana.com\/resources\/okr-meaning\" target=\"_blank\" rel=\"noreferrer noopener\">objectives and key results (OKRs)<\/a>.&nbsp;<\/p>\n\n\n\n<p>In other words, what does organisational success look like? Once organisational OKRs have been established, each team\/department then creates and aligns their own OKRs to those of the organisation.&nbsp;<\/p>\n\n\n\n<p>This process repeats itself until individual team members have OKRs that are aligned to those of their team; ultimately ensuring alignment between individual objectives and results to those of the organisation. This connects each individual\u2019s work to organisational goals.<\/p>\n\n\n\n<p>Once individual OKRs have been established, learning and development activities (formal training, certifications, conferences, knowledge acquisition, skill development, etc) are designed around supporting individuals to achieve their OKRs.&nbsp;<\/p>\n\n\n\n<p>This approach is referred to as \u2018backwards design\u2019 because it starts at the finish line and works backwards to identify meaningful actions for each individual to get there.&nbsp;<\/p>\n\n\n\n<p>Employing a backwards design approach also ensures that all learning activities are relevant to objectives and can help to focus learning by removing unnecessary activities that add to the learner\u2019s cognitive load.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The importance of measurable OKRs in your learning and development program<\/h3>\n\n\n\n<p>Measurable OKRs will enable you to determine whether or not the established objectives have been met (e.g. knowing when you get there).&nbsp;<\/p>\n\n\n\n<p>For example, it\u2019s important to stay away from objectives such as \u201cemployees will understand the importance of empathy.\u201d Understanding can\u2019t be measured because we are unable to define at what point someone understands something.&nbsp;<\/p>\n\n\n\n<p>Rather, the above objective may be improved by stating \u201cemployees will be able to explain the importance of empathy in building relationships with their colleagues.\u201d&nbsp;<\/p>\n\n\n\n<p>Using this version of the objective provides a specific desired result and an objective assessment that will allow you to assess the effectiveness of your learning program towards meeting the objective.&nbsp;<\/p>\n\n\n\n<p>For example, can the employee explain the importance of empathy in building relationships with their colleagues? This will produce a clear &#8216;yes they can&#8217; or &#8216;no they can\u2019t&#8217; result.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deliver: Decide what learning and development approach works best for you<\/h2>\n\n\n\n<p>The medium(s) in which learning programs are delivered will vary depending on your OKRs, the physical location of team members (distributed or centralized) and resources (availability of trainers and tools).&nbsp;<\/p>\n\n\n\n<p>One effective tool that can assist you in determining the best approach for you is utilising a <a href=\"https:\/\/miro.com\/templates\/decision-tree\/\" target=\"_blank\" rel=\"noreferrer noopener\">decision tree<\/a> to help you arrive at the best delivery medium for learning engagements that lead to meeting each objective.<\/p>\n\n\n\n<p>Many organisations may benefit from a hybrid or blended approach to learning that combines both asynchronous and synchronous engagement opportunities.&nbsp;<\/p>\n\n\n\n<p>Asynchronous learning refers to learning in which there is no real-time interaction with other people (e.g. watching a YouTube video), whereas synchronous learning requires stakeholders to be in the same place at the same time (e.g. traditional in-person training sessions, live webinars, etc.)<\/p>\n\n\n\n<p>By employing a blended approach, learners receive the benefits of both environments, such as the flexibility of asynchronous learning and the real-time feedback offered by synchronous interactions.&nbsp;<\/p>\n\n\n\n<p>If you&#8217;re looking to determine the best approach for specific activities, refer to <a href=\"https:\/\/cft.vanderbilt.edu\/guides-sub-pages\/blooms-taxonomy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bloom\u2019s Taxonomy<\/a>. Objectives that align to the lower levels of Bloom\u2019s Taxonomy (i.e. remembering and understanding) can often be easily accomplished asynchronously, while those that focus on the upper levels of the taxonomy (analyze, evaluate and create) may benefit from the feedback and discussion that derives from real-time interactions.&nbsp;<\/p>\n\n\n\n<p>For example, if the objective is for employees to simply recall your organisation\u2019s values and behaviours, an asynchronous delivery method would be beneficial as it provides the most flexibility.&nbsp;<\/p>\n\n\n\n<p>However, if your objectives require employees to design a framework for creating organisational values, there may be benefits to real-time interactions that allow for critique and feedback. So, in addition to your OKRs determining the \u2018what\u2019 of learning, they can also determine the \u2018how.\u2019<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adult learning theory: Andragogy<\/h3>\n\n\n\n<p>Regardless of medium, you\u2019ll need to be conscious of who your stakeholders are and what matters to them.<\/p>\n\n\n\n<p>Malcolm Knowles, an American educator who theorized adult education, suggests applying these <a href=\"https:\/\/elearningindustry.com\/the-adult-learning-theory-andragogy-of-malcolm-knowles\" target=\"_blank\" rel=\"noreferrer noopener\">four principles to adult learning<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Adults need to be involved in the planning and evaluation of instruction (give your employees input on their objectives and key results, as well as how they demonstrate their ability to meet them)<\/li><li>Experience provides the basis for learning activities (provide employees with learning opportunities that build on familiar experiences and allow for mistakes to be made in a safe environment)<\/li><li>Adults are most interested in learning that has an immediate relevance to their job or personal life (learning opportunities that align with helping employees achieve their OKRs can have an impact on their lives &#8211; promotions, salary increases, performance bonuses, empowerment, work satisfaction, etc.)<\/li><li>Adult learning is problem-centered rather than content-oriented (employees are often overloaded with information and distractions in both their personal and professional lives, resolving specific problems helps to focus learning on desired outcomes.)<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Measure: Assess effectiveness and iterate<\/h2>\n\n\n\n<p>\u201cPerfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.\u201d &#8211; Antoine de Saint-Exup\u00e9ry<\/p>\n\n\n\n<p>Measurement should be ongoing and results should lead to iteration in alignment with OKRs (returning to either the design or delivery stages depending on what changes are required).&nbsp;<\/p>\n\n\n\n<p>Utilising measurable objectives and aligning them to related assessments and activities ensures that learners have the opportunity to demonstrate their ability to meet the objectives and managers\/evaluators can clearly determine whether or not an objective has been met, providing clarity for all stakeholders. Objective-based learning programs also ensure that learning is meaningful and relevant without overwhelming learners with content.<\/p>\n\n\n\n<p>For example, if the objective is \u201cemployees will be able to explain the importance of empathy in building relationships with their colleagues,\u201d employees need to be given the opportunity to demonstrate their ability to do so.&nbsp;<\/p>\n\n\n\n<p>How they demonstrate their ability to meet the objective could (and should) vary by employee, based on their role and preferences (see the first point under adult learning).&nbsp;<\/p>\n\n\n\n<p>Again, because we are focused on objectives, we have built-in flexibility for how they are met, allowing for individual creativity and ownership.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Moving beyond compliance in your learning and development offering<\/h3>\n\n\n\n<p>The success of your learning and development program won\u2019t be measured by how much you offer, but rather, by the impact it has on the organisation.&nbsp;<\/p>\n\n\n\n<p>Well-aligned organisational, team and individual OKRs will ensure each employee has clear expectations and the tools and opportunities to achieve them.&nbsp;<\/p>\n\n\n\n<p>Aligning learning to objectives enables organisations to move beyond simply offering training for compliance and ties it to personal and organisational success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Repeat: Continuous improvement is crucial<\/h2>\n\n\n\n<p>Once you\u2019ve progressed through the above stages, you can implement what you\u2019ve observed and measured, continuously improving your learning and development offering as it evolves.&nbsp;<\/p>\n\n\n\n<p>Here at JobAdder, we\u2019re committed to continuous education and development, whether it\u2019s around training for new tech tools or learning how to better serve our users. We\u2019re always happy to have a chat, so <a href=\"https:\/\/jobadder.com\/gb\/contact\/\">get in touch<\/a> with our team now!<\/p>\n\n\n\n<div class=\"wp-block-group has-vertical-padding-top-medium has-vertical-padding-bottom-medium has-horizontal-padding-left-medium has-horizontal-padding-right-medium has-max-width-none has-margin-none ticss-e6822a51 is-style-default has-gradient-blue-gradient-background has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center has-simple-padding-on is-style-equal-height is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center  has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\">Need help building your employer brand? Our free eBook has you covered&#8230; <\/h3>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-7e5fce0a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button link-type-default is-style-primary\"><a class=\"wp-block-button__link\" href=\"https:\/\/jobadder.com\/gb\/resource\/the-essential-guide-to-employer-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Download now<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center  has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-cover is-light has-vertical-padding-top-none has-vertical-padding-bottom-none has-horizontal-padding-left-none has-horizontal-padding-right-none has-max-width-none has-margin-none is-style-contain\" style=\"min-height:180px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"has-background-dim-0 wp-block-cover__gradient-background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" class=\"wp-block-cover__image-background wp-image-408706\" alt=\"\" src=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/04\/https___app.unbounce.com_publish_assets_57160b91-5707-48f4-a04d-34b7e265a7fd_4a8e97b2-evp-ebook-cover_1000000000000000000028.png\" style=\"object-position:44% 45%\" data-object-fit=\"cover\" data-object-position=\"44% 45%\" srcset=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/04\/https___app.unbounce.com_publish_assets_57160b91-5707-48f4-a04d-34b7e265a7fd_4a8e97b2-evp-ebook-cover_1000000000000000000028.png 900w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/04\/https___app.unbounce.com_publish_assets_57160b91-5707-48f4-a04d-34b7e265a7fd_4a8e97b2-evp-ebook-cover_1000000000000000000028-300x200.png 300w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/04\/https___app.unbounce.com_publish_assets_57160b91-5707-48f4-a04d-34b7e265a7fd_4a8e97b2-evp-ebook-cover_1000000000000000000028-768x512.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the COVID-19 crisis continues, companies are looking at how they can re-skill and upskill their employee and improve retention &#8230;<\/p>\n","protected":false},"author":26,"featured_media":413988,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[313,331,338],"tags":[],"bjm_location":[],"class_list":["post-417690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-and-how-tos-gb","category-future-of-work-gb","category-life-at-jobadder-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/posts\/417690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/comments?post=417690"}],"version-history":[{"count":0,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/posts\/417690\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/media\/413988"}],"wp:attachment":[{"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/media?parent=417690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/categories?post=417690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/tags?post=417690"},{"taxonomy":"bjm_location","embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_location?post=417690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}