{"id":417739,"date":"2020-08-03T11:39:00","date_gmt":"2020-08-03T01:39:00","guid":{"rendered":"https:\/\/jobadder.com\/blog\/the-ultimate-seo-guide-for-recruiters\/"},"modified":"2025-06-30T16:56:05","modified_gmt":"2025-06-30T06:56:05","slug":"the-ultimate-seo-guide-for-recruiters","status":"publish","type":"post","link":"https:\/\/jobadder.com\/gb\/blog\/the-ultimate-seo-guide-for-recruiters\/","title":{"rendered":"The Ultimate SEO guide for recruiters"},"content":{"rendered":"\n

As a recruiter, reaching the right audience of employers and job seekers is essential for attracting clients and placing top candidates. What many recruitment agencies may not realise is that a strong Search Engine Optimisation (SEO) strategy can be one of the most powerful tools for achieving this.<\/span><\/p>\n\n\n\n

As the founder and Managing Director of Melbourne-based digital marketing agency SIXGUN, my team and I have worked with a number of recruitment clients who\u2019ve transformed their performance by shifting away from outdated tactics and embracing digital-first strategies. With a tailored SEO campaign and the right<\/span> recruitment agency software<\/a>, these agencies have built sustainable growth beyond job boards and ad spend.<\/span><\/p>\n\n\n\n

Whether you\u2019re already familiar with SEO or hearing the term for the first time, knowing how to shape a strategy around your recruitment services<\/a> is essential. Here are a few of the key elements we\u2019ve used to help recruitment agencies grow smarter, faster, and more predictably online.<\/span><\/p>\n\n\n\n

DOWNLOAD OUR FREE EBOOK: Marketing for recruitment agencies: The essential guide<\/a><\/strong><\/p>\n\n\n\n

1. Create landing pages for your services and specialities<\/b><\/p>\n\n\n\n

In our world of instant solutions, people use Google to answer their questions or problems in a matter of seconds. This is the focal point for the entire philosophy of Search Engine Optimisation; in order to reach as many potential clients as possible, you have to think one-step ahead of your client and anticipate what they will be searching for.<\/p>\n\n\n\n

This is why the landing pages you choose for your SEO strategy are fundamental to the success of your campaign. You need to ask yourself what pages on your website offer the most value to your customers \u2013 i.e. what do they come to your site looking for? Those are your landing pages, as they offer the most value to your clients and can be most strategically optimised to maximise traffic and conversions.<\/p>\n\n\n\n

For the recruitment industry, the most common Google searches are usually centred around specific job titles (\u2018accounting jobs in Sydney\u2019), industry-specialised services (\u2018medical recruitment agency\u2019) or HR services (\u2018Melbourne HR services\u2019). For this reason, pages on job categories, industry specialisation and HR solutions are ideal landing page options. By using a combination of backend tactics, powerful keywords and high-quality content, these pages can shoot straight to the top of common web searches and become the main entry point of traffic to your website.<\/p>\n\n\n\n

2. Target specialised keywords<\/b><\/p>\n\n\n\n

If landing pages are the home of your SEO strategy, keywords are the roads that lead to your door. As I mentioned previously, Google searches are the primary way that people find fast answers to their questions. By choosing the right keywords for your particular services or industry, you can get one step further to ensuring that when someone searches \u2018accounting recruitment Melbourne\u2019, your website is one of the first they see.<\/p>\n\n\n\n

There are two types of keywords for you to choose from; general and specialised. The latter is what you want to focus on, as they will deliver more qualified leads to your website, therefore resulting in more conversions.<\/p>\n\n\n\n

Let\u2019s say you\u2019re a recruitment agency for creative professionals in Melbourne. There are three key demographics you should be targeting with your keywords; those looking for your service (recruitment), those who work in a creative industry, and those who live in Melbourne. Even if it seems like a popular search on the surface, a broad keyword such as \u2018recruitment agency\u2019 is unlikely to guide qualified leads to your website. The truth is that these people could live anywhere and be looking for recruitment in any industry, so the chances of reaching the right traffic for your niche services are slim. Instead, targeting specialised keywords such as \u2018creative recruiters Melbourne\u2019 is bound to be a much more lucrative avenue than a general term such as \u2018recruitment agency\u2019.<\/p>\n\n\n\n

Not only does this approach narrow down the number of websites you have to compete with to achieve a high ranking, but it ensures that you\u2019re getting eyes on your landing pages from the right people.<\/p>\n\n\n\n

3. Focus on writing high quality content<\/b><\/p>\n\n\n\n

Your choice of keywords may get visitors to your website, but the content is a major part of what makes them stay. Writing high quality content that is easy to read, answers the audience\u2019s key questions and reflects the tone of voice of your business is essential for any successful SEO strategy.<\/p>\n\n\n\n

There are a few things that all good content should do:<\/span><\/p>\n\n\n\n