{"id":417770,"date":"2019-09-19T12:00:51","date_gmt":"2019-09-19T02:00:51","guid":{"rendered":"https:\/\/jobadder.com\/blog\/ambition-recruitment\/"},"modified":"2024-10-16T14:31:42","modified_gmt":"2024-10-16T04:31:42","slug":"ambition-recruitment","status":"publish","type":"post","link":"https:\/\/jobadder.com\/gb\/blog\/ambition-recruitment\/","title":{"rendered":"Ambition recruitment: Lessons learned over 20 years of business growth"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It was 1999 when <\/span><a href=\"https:\/\/www.linkedin.com\/in\/nickwaterworth\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nick Waterworth<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/paullyonsadviser\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Paul Lyons<\/span><\/a><span style=\"font-weight: 400;\"> started Ambition in a tiny Sydney office. No pun intended, but they had ambition in spades and building a little cottage industry business was never on their radar. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But here\u2019s where things got interesting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe listed Ambition on the stock exchange in November 1999,\u201d recalled Nick, who acts as the group&#8217;s CEO. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe essentially listed a business plan. We were a startup before they were called startups. And that was unusual,\u201d he added, noting that it was \u201cvery hard work. It might be some of the hardest work I\u2019ve ever done.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That influx of capital enabled them to hire more people, put better systems in place and \u201cgrow more aggressively than we would have been able to with just our own capital.\u201d\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/jobadder.com\/gb\/resource\/growth-exit-strategies-for-agency-owners-with-james-caan-cbe\/\" target=\"_blank\" rel=\"noopener\"><strong>WATCH THE FREE WEBINAR: Growth and exit strategies for agency owners with James Caan CBE<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">From there, the only way was up, with the first office outside of Sydney being established in Hong Kong in January 2001. \u201cPaul had been working in Hong Kong before we started the business,\u201d said Nick, making that first decision easy. From there a presence was established in Melbourne and in January 2008, the group went to London and has grown ever since.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe&#8217;ve done a couple of acquisitions. It&#8217;s primarily been organic growth with where we stand today.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With two decades under their belt, there\u2019s been plenty of lessons learned along the way, a few of which Nick generously shares below:<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">On the challenge of finding and hiring great talent<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;I wish we had a magic bullet for this. It\u2019s the constraint on growth in our business. Broadly, the market\u2019s pretty good everywhere we operate. There are lots of opportunities. But a couple of thoughts&#8230;One is that talent joins talent. What we\u2019ve seen is that where we have a great team leader or a great country MD, magically, they get good people. That\u2019s just what happens. If you have great people that are leaders in your business, they will bring in other talent. Conversely, what I&#8217;ve absolutely noticed over the years is that if you have a leader who is not cutting it, he or she will find it almost impossible to get people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, the most successful thing for us is to hire rookies (associate consultants, but that\u2019s how we lovingly refer to them as). People who are either raw graduates or with a little bit of experience doing something, but not in recruitment. And we train them up. We find they have the most flexible mind, the greatest appetite to learn. Sure, it takes a while to get them productive but that&#8217;s the biggest mechanism for us is bringing in rookies. We do hire experienced people. But we have to make sure that we don&#8217;t get seduced by the r\u00e9sum\u00e9 because the person&#8217;s experience is only half of it. They might be terrific at X, Y or Z. That doesn&#8217;t necessarily mean they&#8217;re going to work at Ambition. So we have to get cultural fit right as well.&#8221;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-382752 aligncenter\" src=\"https:\/\/jobadder.com\/wp-content\/uploads\/2019\/09\/Ambition-recruitment_5-year-lunch-AUS-768x478.jpg\" alt=\"Ambition recruitment celebrates 5 year anniversary\" width=\"768\" height=\"478\" srcset=\"https:\/\/jobadder.com\/wp-content\/uploads\/2019\/09\/Ambition-recruitment_5-year-lunch-AUS-768x478.jpg 768w, https:\/\/jobadder.com\/wp-content\/uploads\/2019\/09\/Ambition-recruitment_5-year-lunch-AUS-300x187.jpg 300w, https:\/\/jobadder.com\/wp-content\/uploads\/2019\/09\/Ambition-recruitment_5-year-lunch-AUS.jpg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">On culture fit and holding on to talent<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;Like all recruitment agencies, we do have staff turnover, although much less in our most successful offices. We actually rarely lose people who are going really well. Most of the people we lose either leave the industry or they\u2019re not actually going that well. The job of a coal face recruiter is quite tough. There are all sorts of things coming at them. There\u2019s a lot of time management required. There\u2019s a lot of pace required. It\u2019s a tough job. If you get it right, it\u2019s a very rewarding job in terms of job satisfaction and financial rewards.\u00a0 But that\u2019s not enough to keep people. They have to feel that they&#8217;re in an organisation that has values that match their values. I think they have to feel they&#8217;re in an organisation where they can express themselves and to a reasonable degree, do things their way within the confines of the company&#8217;s approach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also strive to be a global boutique. We&#8217;re an international recruitment firm, we&#8217;re in five countries, but we want it to feel like a boutique. Good resources, good people, good career prospects for them, but not too much of a corporate feel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They also have to feel they work for a company that gives a toss. I like to think that we do care about our people. We will go the extra mile for people that have been with us for a while or are doing the right thing. It matters to me that we have a caring culture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We do a lot of CSR initiatives. For example, this is our 20th year and so <\/span><a href=\"https:\/\/www.ambition.com.au\/blog\/2019\/07\/20for20-beach-clean-up-at-bondi-beach\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">we plan to carry out 20 CSR actions to celebrate that<\/span><\/a><span style=\"font-weight: 400;\">. Recruitment is a hard-nosed business but getting involved in various CSR initiatives is a good thing.&#8221;\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"The Story of Ambition - 20 years of building better futures\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/X_CpyJJBaK4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">On service-market fit<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;In the early days, we were very conscious of not reinventing the wheel just for the sake of it. So when we started in Sydney, the thing that we knew best was finance recruitment. So we did finance recruitment. There&#8217;s plenty of other finance recruiters out there. We just tried to do it a bit better than a lot of the competition. When we went to Hong Kong, that was the market that Paul knew. Again, finance as in accounting and banking were the areas we knew best. So that&#8217;s what we started in. Those things fell pretty easily into place. And we did all those under the Ambition brand. That was kind of a no-brainer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The AccountAbility side of things was interesting. We started AccountAbility back in 2005. And in Sydney, Ambition was predominantly active in the qualified and up markets, so finance managers and so on and a little presence in the accounting support markets. But it was very small. And we were struggling to grow that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We were interviewing somebody to come in and build that part of the business. We were very serious about hiring this person, and I remember very clearly. Paul called me one evening (we were intending to offer this person the job the next day) and said: \u201cI think we should think about this differently.\u201d He said we could bring this person in and have them run sport on the Ambition brand. It&#8217;s just another division. But I think we could do something more exciting and start a different brand, start a different company because this person is very entrepreneurial. It made a lot of sense to me.\u00a0<\/span><span style=\"font-weight: 400;\">Then Paul said: <\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">By the way, I&#8217;ve got a brand name. I think we should call it AccountAbility.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">&#8220;Which makes great sense. I asked how he got the name, to which he replied, \u201cI was at the boat show in Sydney last weekend and I saw a boat called Accountability,\u201d which is particularly odd because Paul can&#8217;t swim. What on earth was he doing at a boat show? I have no idea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anyway, we decided to offer this fellow a job, offer him the role of starting AccountAbility as a separate brand. And I have to say, that was a great decision. So we now have Ambition that, as a brand, speaks to qualified and above people, those people earning $100K or more. And we have AccountAbility. That&#8217;s a little bit funkier and speaks to that accounting support market. And I&#8217;m quite certain that we accelerated faster in accounting support because we took that decision.&#8221;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">On branding and business names<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;Paul and I decided we needed to get some advice on [branding], so we went to see a brand consultant [<\/span><a href=\"https:\/\/www.linkedin.com\/in\/stephen-layfield-a0607113\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Stephen Layfield<\/span><\/a><span style=\"font-weight: 400;\">] and our brief to him was \u2018very crowded marketplace.\u2019 We wanted something that could set us apart from the competition in some way. We needed to have a brand that would work in Asia, something a little bit webby, and we\u2019d come up with a name that we thought was incredibly cool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-Careers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So we discussed that with him and he could tell we really liked it<\/span><span style=\"font-weight: 400;\">. Two weeks later, he comes back to us, reiterating the brief we\u2019d given him. He then added: \u201cIf you want something that is the same as everybody else, then you should go ahead and call yourself E-Careers because that&#8217;s what everybody&#8217;s doing.\u201d Then he quite literally picked up a board that had \u2018Ambition\u2019 written on it and said, \u201cIf you want to be different, you should call yourself Ambition.\u201d I remember Paul and I looked at each other and went \u2018yep!\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazingly, the URL was available. We could trademark it. We had it in green, which was a very deliberate decision because, in our sector, there was a lot of blue and red. And green was a good colour in Asia. That\u2019s how Ambition came about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A couple of months later we had a launch party. A guest I knew well came over to me who had been both a candidate and a client over the years. He had a very serious look on his face and said: \u201cI want to talk to you about your brand.\u201d With further prompting he added: \u201cIf I look at your competitors their brand is about them, it\u2019s using their own names. <\/span><span style=\"font-weight: 400;\">If I look at Ambition, it\u2019s like looking in a mirror, your brand is about me. <\/span><span style=\"font-weight: 400;\">That\u2019s why I think you made a good decision.\u201d That\u2019s possibly the most eloquent expression of what we wanted to try and do.&#8221;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">On setting yourself apart from the competition<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;We\u2019re a broker in a market, the same as a stockbroker or a real estate firm. In such markets, it\u2019s very hard to come up with a truly hard, unique service offering. If it\u2019s good, people will copy it instantly. I\u2019d love to tell you that we\u2019ve got these five magic things that nobody else does. We don\u2019t. What we have is great people. <\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">We have an expression \u2018inch-wide, mile-deep.\u2019 So we never try to be all things to all people. <\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">&#8220;We stick to narrow channels in our markets. We become an expert. One of the best examples is or London office. They only recruit accountants and marketing people for professional services firms. Nothing else. That\u2019s one of the key things that makes them successful. They\u2019ve got great people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you consistently compete on price it\u2019s only got one conclusion. You\u2019re going to disappear if you keep doing that. There comes a time when some business is not good business. And you just have to walk away. I think you must have strong self-esteem as to the value that you&#8217;re providing and stick to that to a reasonable degree. Price is a factor, but if it\u2019s the biggest factor and you simply agree to everything your clients ask, you won\u2019t be around for the long-term.&#8221;\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">On repeat business and attracting new clients<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;Repeat customers are good because you don\u2019t have to re-learn what they look for every time. You can get more and more efficient in recruiting for those clients. One of the things smart employers do is build relationships with their recruiters so the recruitment is efficient. <\/span><span style=\"font-weight: 400;\">From their perspective, there are fees to pay, there is a cost to their business and they rightly negotiate that. The smart ones though, see it not simply as price. They set about building relationships with their recruiters. Firms that do that have a much higher success rate and quicker time to fill, which is good for us, but also really good for the employer.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an extension of that, you can have clients that in 2018 were hiring a lot but in 2019, for some reason, you might lose the account, or they\u2019re not hiring as much. You can&#8217;t rely on that. You have to develop a new business program. It ends up being a juggling act regarding the composition of the client portfolio.&#8221;\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">On core missions and value propositions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;Let\u2019s talk about Watermark [Ambition&#8217;s executive search brand] for a moment. In the early days of our mission, we had tried unsuccessfully to move into executive search. We just couldn\u2019t make it work under the existing brands. In early 2005 I received a call from someone I knew quite well. They were representing an executive search firm that was looking to merge with a larger group. I wasn\u2019t sure initially but they convinced me it was a really good business with good people. That was Watermark and it\u2019s turned out to be an incredibly resilient business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve always pursued the strategy of \u2018one kitchen\/two restaurants\u2019. We have one back office which services Ambition, AccountAbility and Watermark.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But <\/span><a href=\"https:\/\/www.watermarksearch.com.au\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Watermark<\/span><\/a><span style=\"font-weight: 400;\"> has its own brand, its own website, and their own database so they think of themselves as Watermark employees. If a candidate or client was to go to the Watermark website, they wouldn\u2019t be able to figure out it\u2019s part of the Ambition group. That\u2019s very deliberate because they need a different experience. We\u2019ve sacrificed cross-selling to some extent to retain the integrity of the Watermark brand and culture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have an internal saying [which came from a Sydney Swans AFL football coach] which essentially translates to wanting people who don&#8217;t have massive egos, that can work in a team. We also don\u2019t want passengers and we don\u2019t always get that right.\u00a0<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">Externally, our mission is \u2018building better futures\u2019. I reckon if you asked any of our 265 employees, they would know that. I think that\u2019s a pretty good start. <\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">&#8220;It\u2019s simple, it\u2019s three words and I think it means something in a recruitment company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One thing Paul brought up in the early days was that to be really successful, we\u2019ve got to pass the BBQ test. Say, on a Sunday at a BBQ you\u2019re speaking to someone and they ask you what you do. You mention that you work in recruitment. They then ask who you work for. You say Ambition. They respond with: \u201cOh really? I hear they\u2019re really good.\u201d BBQ test passed. That\u2019s the way you can have it. It comes back to building better futures.&#8221;\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">On recruitment&#8217;s ups and downs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;Not long after we\u2019d set up in Hong Kong, SARS came along. It was brutal. And it scared the whole place. So many expats left Hong Kong. For 3 months we made no placements at all. I remember we had a board meeting after the third month of no revenue and we talked about closing down. Thankfully, we had a non-executive director on the main board of Ambition who lived in Hong Kong and he said: <\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">You must not pull out. If it means you\u2019ve got one employee in a serviced office, you\u2019ve got a shingle in Hong Kong, because it always bounces back.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">&#8220;That\u2019s pretty much what we did. I think we got down to two people. Hong Kong did bounce back and is now absolutely a star office for Ambition. A few learnings there&#8230;have good advisors and listen to what they say!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then came the GFC [Global Financial Crisis]. September 2008 was our best month since starting the company. In October, the revenue completely collapsed. Within a period of about three or four weeks, the world stopped hiring. And it was very scary. It was a very sudden downturn in revenue, particularly permanent revenue and contracting dropped as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We had a view of the pipeline but we knew it looked ugly. Our reaction was to cut hard and cut early. And sadly that does mean people. Secondly, for a period of three months, we put everybody on a four-day week. We agonised about that because it\u2019s a pretty big thing to do, giving people a 20% pay cut. Yet we had zero arguments from anybody because the world was turning upside down. It was calamitous in an economic sense. Nobody knew the bottom. Nobody knew how bad it was going to get. So to have 80% of a job was better than having 100% of nothing and that 20% over a three-month period saved us. That was a lifeline and everybody was on board with it. I think some recruitment companies can get themselves into trouble if their financial metrics aren&#8217;t strict enough. One of my early recruitment bosses said \u201cdetails, details, details\u201d and it does matter. There is an element of black and white. The numbers don\u2019t lie. But then there are qualitative elements to decisions like the Hong Kong one.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the flip side, something we tried to do is invest hard when we know we\u2019re onto something good. When we know we\u2019re onto a good leader or the market conditions are good. We really encourage them to hire to push more deeply into markets.&#8221;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">On the value of having mentors<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;There\u2019s my wife, who not only listens a lot but she\u2019s in business herself and is very wise. My business partner Paul. I think we\u2019re very different characters with different strengths. We\u2019ve had a director on our board called Paul Young, who is a very sage advisor. He\u2019s not a recruitment person which I think is good. He\u2019s a finance individual. So he&#8217;s been great and obviously he&#8217;s been with us since the beginning. The last person to mention was my old boss at Michael Page called Terry Benson, who was the group MD. He left a few years prior and about five years ago we hired Terry as our advisor in London. He&#8217;s quite a tough guy. He&#8217;s pretty outspoken and he will absolutely disagree with me. He&#8217;s a wonderful sounding board for our MD over in London. <\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">I think it&#8217;s a fatal flaw if you believe you can solve everything yourself. I don&#8217;t know if there&#8217;s anybody that can do that.<\/span><\/p>\n<\/blockquote>\n<h2><span style=\"font-weight: 400;\">On virtues needed for success<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;I would say authenticity. I think if you\u2019re truly authentic people will walk over hot coals. I really do. Patience is part of it as well. In any industry, you get people that are very volatile and that absolutely won&#8217;t work. Business goes up and down. That\u2019s what happens. Painting a picture of the future is important. I think if you can paint a picture of the promised land in a broad, possibly even slightly hypothetical sense, that gives people a view that we&#8217;re going somewhere.&#8221;\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">On building Ambition<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;We talked about leaders and what I\u2019ve seen is that there is a 100% correlation between when something goes well, it\u2019s down to the person running it. When something goes badly it&#8217;s down to the person running it. So you can be in the best market in the world if you&#8217;ve got the wrong person running that office, you&#8217;ve got no chance of being really successful. Or the other way around. You can be in a terrible market but if you&#8217;ve got a great person, things will still be OK. So leadership is just hugely important. Nurture good leaders, develop good leaders, internally promote talented people, back them for promotions and then back them to hire people.&#8221;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">On growing a small agency<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;Let\u2019s say, you&#8217;ve got a single office firm and it\u2019s yourself plus 15-20 recruiters and you want to double it. They can\u2019t all be reporting to you.<\/span><span style=\"font-weight: 400;\"> You&#8217;ve got to take some trust and build a little structure and have some people taking day to day responsibility for different teams within your company. I think that&#8217;s a big thing. And sometimes people fall down on that. They&#8217;ve been very hands-on and they struggle to let go.<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">And if you don&#8217;t let go, you just can&#8217;t grow<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">&#8220;Another part is the inch-wide, mile-deep aspect. You think, \u201cwe\u2019re doing well in finance recruitment, and there are opportunities in legal. We\u2019d better do that.\u201d Well, of course, there are opportunities in legal but that doesn&#8217;t mean to say you should do it. So stick to your knitting. Push deeply into markets and invest in systems [like a decent CRM or finance platform]. It won\u2019t work at scale otherwise. <\/span><span style=\"font-weight: 400;\">Systems can be very expensive but if you don\u2019t have the right ones in place it will hold you back. Select carefully and it won\u2019t kill you financially but will be an enabler for a decent-sized business to operate in a coordinated fashion.&#8221;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">On the importance of candidate experience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;Our mission is building better futures. If that relates to one group, it\u2019s candidates. I spoke about the BBQ test before. It\u2019s in our DNA. That\u2019s the thing. You\u2019ve got to get it in your DNA. You can have systems, you can follow up, you can ask for feedback, you can do net promoter scores. That\u2019s all good and we do that. But the biggest thing is to get it in the life flow of your company <\/span><span style=\"font-weight: 400;\">because candidates become your clients. Candidates obviously who have friends who they can refer to you.<\/span><span style=\"font-weight: 400;\"> It\u2019s critical that you get that into your culture from the top down, that the CEO believes it, that the directors and managers believe it. Therefore, the consultants at the front line believe it.&#8221;\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-382755 aligncenter\" src=\"https:\/\/jobadder.com\/wp-content\/uploads\/2019\/09\/Ambition-recruitment_Run-Club-Singapore-768x511.jpg\" alt=\"Ambition recruitment run club in Singapore\" width=\"768\" height=\"511\" srcset=\"https:\/\/jobadder.com\/wp-content\/uploads\/2019\/09\/Ambition-recruitment_Run-Club-Singapore-768x511.jpg 768w, https:\/\/jobadder.com\/wp-content\/uploads\/2019\/09\/Ambition-recruitment_Run-Club-Singapore-300x200.jpg 300w, https:\/\/jobadder.com\/wp-content\/uploads\/2019\/09\/Ambition-recruitment_Run-Club-Singapore.jpg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">On shifting from recruiter to agency owner<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;Take a gun recruiter. To be one, you\u2019re often very self-focussed. In a leadership role or to run a recruiting business, you can&#8217;t be self-focussed. You need to be orientated to the business as a whole, having a team approach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You then need a commercial mind. That&#8217;s definitely more than simply generating orders from clients and fulfilling those orders.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to be able to develop and stick to a plan. It&#8217;s very easy to bounce around in recruitment. You come across the next shiny thing, but I think changing direction is important if there\u2019s a real reason to do it. But it&#8217;s very important to have a plan and have the resolve to stick to that.&#8221;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">On keeping up with recruitment technology<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;I would be completely overwhelmed. It\u2019s just a complex landscape. I have sympathy for people as time management is more important than it&#8217;s ever been. We spend quite a lot of time on learning and development, <\/span><a href=\"https:\/\/jobadder.com\/gb\/platform-feature\/in-app-training\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">helping people to use technology well<\/span><\/a><span style=\"font-weight: 400;\">. You can have a great bit of technology, but if you&#8217;re not using it well, you either don&#8217;t get the best out of it or worse, it can slow you down and hamper you in the job.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We make lots of technology decisions. We don\u2019t get them all right. <\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">I think where you don&#8217;t get it right, you&#8217;ve got to be brave enough to cut it loose and move on. Stop putting good money after bad.\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">&#8220;You certainly need to be <\/span><a href=\"https:\/\/jobadder.com\/recruitment-agencies\/\"><span style=\"font-weight: 400;\">aware of the technology landscape in recruitment<\/span><\/a><span style=\"font-weight: 400;\"> but don\u2019t get too distracted by it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best recruiters are still prospering. Pre-Internet, you could be a below-average recruitment firm and still make money. You can\u2019t do that anymore. So the bad die young.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then there\u2019s the speed. If you don\u2019t get faster, you\u2019re gone. So that is one thing that we concentrate on, as much of our work is competitive. You know, when I started in the recruitment industry, we didn&#8217;t even have a fax machine. I\u2019ve seen a lot of evolution. A good recruiter in 1980, when I started in the industry, would almost certainly still be a good recruiter today. They&#8217;d have the same core skills.&#8221;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">On the numbers to track<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;It&#8217;s very difficult to pick one number. Debtors are extremely important as you can get yourself into real strife if you&#8217;re not managing your debtors carefully. So the actual quantum of the debtors and the days outstanding is an extremely important thing for any business. Being on top of your accounts and having integrity in your accounts is important. It\u2019s about knowing where you stand and having faith that they\u2019re accurate. You&#8217;re going to get into awful strife if you\u2019re not measuring that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the front one, one that I believe in a great deal is <\/span><span style=\"font-weight: 400;\">first interviews arranged with clients<\/span><span style=\"font-weight: 400;\">. Not just interviews, but first interviews. And as an addendum to that, the number of first interviews per job. So if you have one first interview on a job and the client\u2019s interviewing four people, you actually have a less than 25% chance of filling the job. If you have three interviews on that job and you know the client\u2019s interviewing four people, for a good consultant, you probably have a greater than 75% of filling the job. Human inclination will often take you in the first direction, but you may as well go to the casino.&#8221;\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">On recruitment marketing\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;I think marketing has always been important but the nature of marketing has changed enormously. The marketing has been skewed more towards candidates and the client-side has been sales orientated. I think that&#8217;s broadly still true, but we have many instances where we win clients or retain clients because of marketing initiatives. It&#8217;s important to have a brand strategy and brand guidelines and stick to those. I&#8217;ve seen a couple of instances where you allow things to wander in terms of the way the brand is managed or implemented. And it can end up like a dog&#8217;s breakfast. So have a brand strategy, brand guidelines that are written and make sure that you&#8217;ve got somebody who owns the brand and that they adhere to it.&#8221;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">On Ambition\u2019s future\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;We\u2019re looking to invest in what we\u2019ve got. We\u2019re not a market leader anywhere and that\u2019s a good thing because it means there\u2019s an enormous amount of growth, even without opening any new offices. The biggest thing on our radar is more headcount, possibly more service lines in existing offices.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elvis Presley once said: \u201cAmbition is a dream with a V8 engine.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The group has come a long way and two decades later, is firing on all cylinders.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next 20 years should be one hell of a ride!\u00a0<\/span><\/p>\n\n\n<div class=\"wp-block-group has-vertical-padding-top-medium has-vertical-padding-bottom-medium has-horizontal-padding-left-medium has-horizontal-padding-right-medium has-max-width-none has-margin-none ticss-e6822a51 is-style-default has-gradient-blue-gradient-background has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center has-simple-padding-on is-style-equal-height is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center  has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\">James Caan CBE reveals his essential growth strategies for recruitment agency owners. <\/h3>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-7e5fce0a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button link-type-default is-style-primary\"><a class=\"wp-block-button__link\" href=\"https:\/\/jobadder.com\/gb\/resource\/growth-exit-strategies-for-agency-owners-with-james-caan-cbe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the webinar now<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center  has-vertical-padding-top-default has-vertical-padding-bottom-default has-horizontal-padding-left-default has-horizontal-padding-right-default has-max-width-none has-margin-none is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-cover has-vertical-padding-top-none has-vertical-padding-bottom-none has-horizontal-padding-left-none has-horizontal-padding-right-none has-max-width-none has-margin-none is-style-contain\" style=\"min-height:180px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"has-background-dim-0 wp-block-cover__gradient-background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" class=\"wp-block-cover__image-background wp-image-408929\" alt=\"\" src=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/04\/James_Caan_CBE-removebg-preview-e1651140266451.png\" style=\"object-position:44% 45%\" data-object-fit=\"cover\" data-object-position=\"44% 45%\" srcset=\"https:\/\/jobadder.com\/wp-content\/uploads\/2022\/04\/James_Caan_CBE-removebg-preview-e1651140266451.png 450w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/04\/James_Caan_CBE-removebg-preview-e1651140266451-300x300.png 300w, https:\/\/jobadder.com\/wp-content\/uploads\/2022\/04\/James_Caan_CBE-removebg-preview-e1651140266451-150x150.png 150w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It was 1999 when Nick Waterworth and Paul Lyons started Ambition in a tiny Sydney office. No pun intended, but &#8230;<\/p>\n","protected":false},"author":30,"featured_media":413644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[306],"tags":[375,308],"bjm_location":[],"class_list":["post-417770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recruitment-gb","tag-growth-gb","tag-recruitment-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/posts\/417770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/comments?post=417770"}],"version-history":[{"count":0,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/posts\/417770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/media\/413644"}],"wp:attachment":[{"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/media?parent=417770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/categories?post=417770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/tags?post=417770"},{"taxonomy":"bjm_location","embeddable":true,"href":"https:\/\/jobadder.com\/gb\/wp-json\/wp\/v2\/bjm_location?post=417770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}