What is Generation Y?
Generation Y, often referred to as Millennials, is the generation that follows Generation X, with birth years ranging from the early 1980s to the early 1990s. Many parents of this generation were “Baby Boomers,” thus making it the largest generation since the boomers. Millennials grew up in an electronics-filled and increasingly online and socially-networked world. They are the generation that has received the most marketing attention and whose confidence has been argued to spill over into the realms of entitlement and narcissism.