With an average number of daily active users of 1.23 billion in December 2016, Facebook is the largest social media platform in the world.
Unlike traditional job boards that job applicants migrate to when they’re looking for jobs, Facebook is a destination that people from all over the globe go to to connect with friends, read news, share opinions and find out what’s happening in their world.
By integrating with Facebook, recruiters and hiring managers can socialise their job ads to Facebook and get their ads in front of a huge audience. This audience is made up of both active and passive candidates, the latter category of candidates being harder to reach with job boards.
There are 3 ways to post your job ads on Facebook – 2 ways that post to a company Facebook page and 1 way that posts to a personal Facebook page.
Here’s how to post a job ad to your personal Facebook page:
From your ‘Dashboard’ drop down menu, click ‘Job Ad Dashboard.’
Click the ‘Connect your social media’ link underneath the social media icons, then select Facebook and enter your login details.
You’re now ready to socialise your job ads on Facebook!
Watch the video above for a full recap of the 3 ways you can post job ads to Facebook!