2025 State of Recruitment Report: ANZ and UK
Discover the latest market trends impacting recruiters across Australia, New Zealand, and the UK in JobAdder’s 2025 State of Recruitment Report, plus access our on-demand webinar exploring the report.
We now issue our State of Recruitment Report annually, to give you a more in-depth look at key market movements and insights. In this 2025 edition, we’ve taken a close look at the trends that shaped 2024 and what they mean for recruiters moving into 2025.
When you download our report you’ll also get access to a recording of our recent webinar. Hear from industry experts as they delve into key insights from the report and what they mean for recruiters.
What’s in the report?
- Recruitment benchmarks – See how your 2024 recruitment performance compared to the rest of the market
- Market trends – Explore the biggest shifts in job growth, candidate supply and recruiter productivity and what they mean for 2025
- Expert analysis – Learn from industry leaders on how to navigate the evolving landscape and turn insights into action

Key highlights
-3.4%
Job creation per agency is down across the UK
Compared to this time last year
60%
Of roles placed were temporary roles
+42%
Increase on applications
Compared to this time last year
-13.3%
Placements made by recruiters in the UK
Compared to this time last year
Agency state of the market webinar
Revealing never-before-seen insights into how recruitment agencies are faring so far this year across Australia and New Zealand and enabling you to start benchmarking effectively.
Join our review of JobAdder’s exclusive data from the first half of 2024 where we’ll discuss the emerging recruitment trends and what these insights mean for recruiters in the coming months.
This mid-year check-in includes all the data you love, such as job growth, applications per job, proactive sourcing, days to place, and changes in agency fees.
Highlights include:
- The shift between permanent and temporary/contract roles
- The rate of agency growth, quarter by quarter
- Recruiter productivity, including proactive sourcing vs. job posting and days to place
- The next challenge: finding qualified candidates



Martin Herbst
CEO
JobAdder


Chris South
CEO & Founder
Roi Ai


Fiona Chan
Partner & Technical recruiter
Lookahead
Hear from industry experts on the State of Recruitment
Take a deeper dive into the market movements and recruitment performance insights shared in our State of Recruitment Report. In this on-demand webinar, industry experts from the United Kingdom discuss key themes and insights shared in the report, including how it will impact UK recruiters in 2025.
Contributors


Hung Lee
Editor
Recruiting Brainfood
Read more
Hung Lee is the Editor of leading industry newsletter Recruiting Brainfood
He is an industry professional with over 20 years experience as an agency recruiter, Recruitment manager, Internal Head of Talent, recruitment trainer, award winning recruitment tech founder and, and now Editor and Community builder at Recruiting Brainfood – the best weekly newsletter in recruitment.
Hung lives and works in London.


David Mercer
Head of Sales EMEA
Daxtra
Read more


Matt Gallivan
Head of Sales EMEA
JobAdder
Read more
Matt is a seasoned sales professional with over 20 years of experience, including a decade in recruitment, working with top firms like Manpower, Adecco, and Michael Page.
Now leading JobAdder’s sales for EMEA and North America, he brings expertise in scaling businesses and launching new tech. A father of four, he loves the outdoors, staying active, and anything with an engine.