Unlock JobAdder’s full BDX content hub
JobAdder’s 2025 BDX Summit was a huge hit, bringing together some of the recruitment industry’s most respected thought leaders to deliver truly impactful and insightful content. Whether you missed out or just want to glean even more great tips, tools, and techniques for levelling up your business development, we’ve got you covered.
Fill in the form for your free, exclusive access to all of our BDX Summit on-demand content, plus the pinnacle of the event: the 2025 BDX Magazine.
Unlock JobAdder’s full BDX content hub
2025 BDX Magazine
The pinnacle of JobAdder’s BDX Summit, our 2025 BDX Magazine brings together collective wisdom from some of the recruitment industry’s leading voices. In it, you’ll find:
- Key strategies on how to ditch cold outreach, get more out of your recruitment marketing, and ultimately crack the BD code.
- Exclusive interviews with industry leaders and JobAdder customers.
- Killer recruitment CRM features that can actually improve your BD efforts.
- And, of course, the hottest topic in 2025: everything you need to know about harnessing AI and automation without losing the human touch.
What’s in the content hub?
12
Industry
experts
8
Video
sessions
1
BDX
magazine
The future of business development in recruitment
(Virtually) sit down with Hishem Azzouz (Founder, Hector) for a deep dive into the current business development landscape in recruitment.
He joins Matt Gallivan (Head of Sales EMEA, JobAdder) to discuss the latest trends, challenges, and opportunities shaping BD in 2025.
Hishem Azouzz
Founder
Hector
Matt Gallivan
Head of Sales EMEA
JobAdder
Tactical prospecting in a competitive market
In this dynamic discussion, panellists Ben Cawood (VP Sales, Sourcewhale), Moya Rylands (Commercial Director, ASPCo), Angela Cripps (Managing Director, Recruiting Gym), and Matt Gallivan (Head of Sales EMEA, JobAdder) cover four key areas where prospecting can become more strategic.
They discuss how you can move beyond a spray-and-pray approach to using data, tools, and training for targeted business development success.
Angela Cripps
MD
Recruiting Gym
Matt Gallivan
Head of Sales EMEA
JobAdder
Moya Rylands
Commercial Director
ApsCo
Ben Cawood
VP Sales
Sourcewhale
The power of personal branding for lead generation
In a market full of noise, recruiters with strong personal brands win more business, because clients don’t just buy a service, they buy you.
You’ll learn how to stand out on LinkedIn, what type of content drives engagement in 2025, and how to turn that engagement into real conversations and revenue in your niche.
Christina Robinson
MD
Green Umbrella Marketing
Rebecca Shannon
Co Head of Coaching
Peerspective
Less Dialling, More Closing: AI Hacks for Recruiters Who Mean Business
In this session, Vanessa Raath (AI Trainer, Recruiting Gym) explores the potential that AI brings to your BD world. This is a practical, no-fluff session designed for recruiters ready to level up their business development game using AI, minus the overwhelm.
Vanessa Raath will walk you through how to integrate AI into your BD workflow by focusing on real bottlenecks like slow follow-ups or weak lead nurturing, rather than chasing every shiny tool.
Vanessa Raath
Global Talent Sourcing Trainer
Vanessa Raath the Talent Hunter
From Scratch to Success – How AI and Automation Transformed BD
Heidi Bannister (Managing Director, Arthur Edward) shares their journey from starting business development with zero automation to achieving real results using AI-driven strategies.
This session explores the challenges, key learnings, and game-changing tools that helped streamline prospecting, nurture leads, and drive BD success.
Heidi Bannister
Founder & MD
Arthur Edward
Building a High Performance BD Culture
BD isn’t just about what you do – it’s about who you are. This session, run by Alan Clarke (BD and Recruitment Trainer, Recruiting Gym) and Rebecca Shannon (Leadership and Strategy (Recruiting Gym), breaks through the outdated salesy approach to business development and replaces it with mindset shifts, daily habits, and practical tools that actually work in today’s recruitment world.
Whether you lead a team or hate the thought of a cold call, this is your reset.
It’s time to talk about mindset shifts, BD fear and BD Training.
Rebecca Shannon
Co Head of Coaching
Peerspective
Alan Clarke
MD
RecruiterFit
From Chaos to Clarity: Your 30-Day BD Strategy Sprint
Outreach alone doesn’t cut it anymore. This hands-on session is for recruitment leaders, BD consultants, and agency owners ready to build a repeatable, scalable business development system that actually works.
Jon Brooks (Pricing Strategist, Recruiting Gym), Christina Robinson (Marketing and Digital Media Coach, Recruiting Gym), and Angela Cripps (Managing Director, Recruiting Gym) dive into why content and BD go hand-in-hand, how to systemise what’s already working, and guide you through an interactive 30-day challenge.
By the end, you’ll walk away with a clear, tailored action plan you can put into play immediately.
Jon Brooks
Founder & Pricing Consultant
The Value Advantage
Katharine Robinson
Owner
Cup & Sourcer
Christina Robinson
MD
Green Umbrella Marketing
Angela Cripps
MD
Recruiting Gym
Tech for BD – The Non Negotiables Every Modern Recruiter Needs.
What’s in your BD tech stack? If it’s missing the good stuff – AI tools, CRM, LinkedIn, and social – you’re leaving deals on the table.
In this fast-paced session, Katharine Robinson (Sourcing Trainer, Recruiting Gym), Vanessa Raath (AI Trainer, Recruiting Gym), Christina Robinson (Marketing and Digital Media Coach, Recruiting Gym), and Angela Cripps (Managing Director, Recruiting Gym) break down the must-have tools recruitment agencies are using to win more business.
No fluff, just the essentials that drive results. Because let’s face it, the tools you don’t use are costing you more than the ones you do.
Vanessa Raath
Global Talent Sourcing Trainer
Vanessa Raath the Talent Hunter
Katharine Robinson
Owner
Cup & Sourcer
Christina Robinson
MD
Green Umbrella Marketing
Angela Cripps
MD
Recruiting Gym
Access our BDX virtual summit
From industry-shaping discussions to real-world strategies from leading industry voices, every session is available on demand, ready whenever you are.
12
Industry
experts
8
Video
sessions
1
BDX
magazine
Contributors
Hishem Azouzz
Founder
Hector
Read more
Hishem is the Founder of Hector, an all-in-one recruitment training platform with 120+ practical courses available, all taught by top-performing recruiters.
He is also the host of the #1 most practical recruitment podcast in the world ‘The Recruitment Mentors Podcast’ where he actively interviews successful recruiters & recruitment entrepreneurs every week.
Passionate about mentorship, Hishem combines his expertise in recruitment with a commitment to elevating the next generation of recruitment professionals through practical guidance and innovative solutions.
Matt Gallivan
Head of Sales EMEA
JobAdder
Read more
An experienced Sales Professional with a passion for people, data, and tech, Matt has worked in sales for more than 20 years with 10 of those selling into the recruitment space. In that time Matt has worked with amazing people and companies, Manpower, Adecco, Michael Page and so many more. Matt has been involved with the growth and sale of multiple businesses and taken a number of new technologies to market. Matt now works with the team at JobAdder, heading up sales for EMEA and North America.
A father to four and husband to one when not in work Matt loves the outdoors, is continually trying to get back in shape and has a passion for anything with an engine.
Angela Cripps
Managing Director
Recruiting Gym
Read more
Angela Cripps is a globally recognized recruitment trainer, executive coach, and the Managing Director of Recruiting Gym. With over 30 years of experience in the recruitment industry and more than 34 years in training, Angela has worked with over 200 companies across 90 countries to help improve performance, increase profitability, and develop effective leadership strategies.
Her career began with Blue Arrow, the UK’s largest independent recruitment firm, where she joined their award-winning training team in 1997. In 2021, Angela acquired Recruiting Gym, where she has expanded its mission to provide practical, community-driven learning solutions for recruiters globally.
As a sought-after speaker, Angela shares her knowledge on recruitment, sourcing, business development, and leadership through various platforms, including the Recruiting Gym podcast. She continues to inspire and support recruitment professionals around the world, emphasizing the importance of authentic communication and continuous professional development.
Moya Rylands
Commercial Director
ApsCo
Read more
Moya Rylands is the Commercial Director at APSCo, where she has been a key leader for over 10 years. She heads up the organisation’s membership, talent development, and trusted partner teams, playing a central role in driving commercial strategy and member value. With deep expertise in stakeholder engagement, strategic partnerships, and business development, Moya is passionate about building strong professional communities and supporting the growth and success of recruitment firms across the sector.
Ben Cawood
VP Sales
Sourcewhale
Read more
Ben Cawood is an experienced sales and customer success leader with a decade of experience in recruitment, account management, and SaaS. Starting his career at Burns Carlton in 2013, Ben went on to hold key roles at ICAP and FDM Group, where he progressed to Portfolio Lead for Banking and Financial Services. In 2020, he joined SourceWhale, helping recruitment teams automate workflows and accelerate growth. Now VP of Sales for EMEA, Ben leads go-to-market strategy and client success across the region. He is also an active member of Pavilion, the global community for revenue leaders.
Christina Robinson
Managing Director
Green Umbrella Marketing
Read more
Christina Robinson is the Managing Director of Green Umbrella Marketing, a UK-based agency specializing in social media and digital marketing for recruitment agencies, SMEs, and entrepreneurs. After joining the company as a freelancer, she quickly rose through the ranks and acquired the business in 2019.
Christina is renowned for her straightforward, authentic approach to marketing and leadership. She regularly shares insights on leveraging platforms like LinkedIn to build personal brands and drive business growth. Through Green Umbrella, she offers done-for-you marketing services and empowers business owners to develop and implement effective marketing strategies.
A passionate advocate for showing up authentically online, Christina emphasizes the importance of daily engagement and genuine connection in the digital space. She also mentors entrepreneurs, guiding them to scale their businesses through impactful marketing.
Rebecca Shannon
Co Head of Coaching
Peerspective
Read more
Rebecca Shannon is a dynamic leadership coach, speaker, and founder of Complement Coaching. With a reputation for being refreshingly honest and straight-talking, she empowers individuals and organizations to embrace heart-led leadership and authentic transformation.
Through Complement Coaching, Rebecca offers tailored coaching programs and workshops that challenge conventional thinking and inspire meaningful change. Her approach is grounded in real-world experience and a deep commitment to helping others unlock their potential.
When she’s not coaching or speaking, Rebecca shares insights and inspiration on her Instagram account, @complementcoaching, where she engages with a community passionate about personal growth and leadership development.
Alan Clarke
Managing Director
RecruiterFit
Read more
Alan Clarke is a seasoned recruitment trainer and the founder of RecruiterFit, a UK-based consultancy dedicated to enhancing recruitment performance through tailored training solutions. With over 25 years of experience, Alan has trained more than 8,500 professionals across 16 countries, ranging from new consultants to business owners. His expertise encompasses sales, headhunting, business development, and leadership training, all delivered with a focus on practical application and measurable results.
As a certified NLP Practitioner, Alan integrates neuro-linguistic programming techniques into his coaching, adding depth to his training sessions. RecruiterFit offers a blend of classroom sessions and an extensive online video library, providing flexible learning options for clients. Alan’s commitment to aligning training with a company’s brand and ethos ensures a seamless transition from learning to implementation.
Heidi Bannister
Founder & MD
Arthur Edward
Read more
Heidi Bannister is the dynamic Founder and Managing Director of Arthur Edward, a leading recruitment agency specialising in the beauty, cosmetics, and personal care industries. With a passion for matching top talent with the right opportunities, Heidi has built a reputation for excellence and innovation in recruitment.
Under Heidi’s leadership, Arthur Edward has flourished, earning a reputation for its personalised approach and exceptional service. Her keen eye for talent and commitment to building long-term relationships have been instrumental in the company’s success.
Heidi’s Expertise:
Heidi’s extensive career provides a wealth of real-world experiences and anecdotes, making her an invaluable addition to our discussion. With a deep understanding of market dynamics and recruitment trends, she will add another dimension to the conversation, offering unique insights into the evolving landscape of the recruitment industry.
Drawing from her extensive background, Heidi will speak from an agency perspective, providing a grounded view of the realities faced by professionals in the field. She will reference how these trends and challenges feel on the ground for those actively engaged in recruitment, offering her thoughts on why these changes are happening and what they mean for the future.
Her contributions will highlight the practical implications of market trends and provide actionable advice on navigating the complexities of recruitment today.
Katharine Robinson
Owner
Cup & Sourcer
Read more
Katharine Robinson is a leading talent sourcing expert with over 15 years in recruitment, known for her deep expertise in internet search and candidate engagement. Founder of Cup & Sourcer and a SourceCon Grandmaster Sourcer, she delivers training and consultancy to help recruiters sharpen their sourcing skills. Passionate about uncovering hard-to-find talent, Katharine also contributes to the Recruiting Gym and frequently shares her insights across the recruitment community.
Vanessa Raath
Global Talent Sourcing Trainer
Vanessa Raath the Talent Hunter
Read more
Vanessa is a Recruitment Expert, Trainer, and Keynote Speaker on a mission to raise the global standard of hiring. With nearly two decades of experience in the industry, she empowers recruiters to master talent attraction, career branding, and AI-driven recruitment strategies.
Based along the breathtaking Garden Route of South Africa, Vanessa shares life with her husband — but is always ready to jump on a plane for her next speaking engagement.
When she’s not training or presenting, you’ll find her exploring the world, camera in hand, capturing its beauty through a creative lens. Passionate about all things recruitment, AI, and talent, Vanessa is always up for a great conversation in the space.
Jon Brooks
Founder & Pricing Consultant
The Value Advantage
Read more
Jon Brooks is a leading expert in recruitment pricing and the founder of The Value Advantage, a consultancy dedicated to helping recruitment agencies develop value-based pricing strategies. With nearly two decades of experience in the recruitment industry, including a tenure as Head of Pricing at Reed Recruitment Group, Jon specializes in assisting recruitment leaders to understand, communicate, and capture the value they deliver to clients.
Jon is also the host of The Value of Recruitment podcast, where he engages with industry leaders to discuss topics such as pricing, negotiation, and differentiation in recruitment. His insights are further shared through his Substack newsletter, Added Value, which delves into the intricacies of recruitment pricing.