Unlock JobAdder’s full BDX content hub

JobAdder’s 2025 BDX Summit was a huge hit, bringing together some of the recruitment industry’s most respected thought leaders to deliver truly impactful and insightful content. Whether you missed out or just want to glean even more great tips, tools, and techniques for levelling up your business development, we’ve got you covered.

Fill in the form for your free, exclusive access to all of our BDX Summit on-demand content, plus the pinnacle of the event: the 2025 BDX Magazine.

Unlock JobAdder’s full BDX content hub

2025 BDX Magazine

The pinnacle of JobAdder’s BDX Summit, our 2025 BDX Magazine brings together collective wisdom from some of the recruitment industry’s leading voices. In it, you’ll find:

  • Key strategies on how to ditch cold outreach, get more out of your recruitment marketing, and ultimately crack the BD code.
  • Exclusive interviews with industry leaders and JobAdder customers.
  • Killer recruitment CRM features that can actually improve your BD efforts.
  • And, of course, the hottest topic in 2025: everything you need to know about harnessing AI and automation without losing the human touch.

What’s in the content hub?

12

Industry
experts

6

Video
sessions

1

BDX
magazine

The BD landscape in 2025

We’ve reached a tipping point. With economic shifts, hiring slowdowns, and talent on the move, recruiters are under pressure from every angle. 

Join Lesley Horsburgh (Managing Director, APSCo), Charles Cameron (Chief Executive, RCSA) and Daniel Hill (Head of APAC Sales, JobAdder) as they unpack the macro trends shaping 2025, explore where real opportunities lie, and ask the tough question: when do we stop blaming the market and start shifting our approach?


Lesley Horsburgh

Managing Director

APSCo Australia


Charles Cameron

Chief Executive Officer

RCSA Australia and New Zealand


Daniel Hill

Senior Director

JobAdder

The sales strategy you need to win in a cost-conscious market

The market has shifted and yet, many recruiters are still relying on the same transactional BD tactics that no longer cut it. In this session, Steve Tolen (Founder and CEO, Stolen & Co) chats with Daniel Hill (Head of APAC Sales, JobAdder) about why strong BD is no longer about chasing quick wins, but about doing the work, building trust, and playing the long game. 

They walk through the proven 5-step sales methodology designed to help you progress deals, handle pushback, and win in today’s cost-conscious market.


Steve Tolen

Founder and CEO

Stolen + Co


Daniel Hill

Senior Director

JobAdder

The power of personal branding for lead generation

In this session, Jess Kimber (Agency Owner and Recruitment Trainer, Raire), Elouise Paul (Founder and Director, Three Sixty Digital), and Hannah Sabri (Principal Customer Success Manager, LinkedIn) explore how recruiters who invest in their personal brand consistently win more business. 

You’ll learn how to stand out on LinkedIn, what type of content drives engagement in 2025, and how to turn that engagement into real conversations and revenue in your niche. 


Jessica Kimber

Agency Owner and Recruitment Trainer

Raire Group


Elouise Paul

Founder and Director

Three Sixty Digital


Tina Souksamrane

Lifecycle Marketing Manager

JobAdder


Hannah Sabri

Principal Customer Success Manager

LinkedIn

AI and automation to fastTrack your BD

The recruiters winning right now are leveraging tools their competitors aren’t. In this session, John Bourke (Founder, RecView), Nicole Clarke (Co-Founder, Shazamme) and Paris Matin (Managing Director, Healthii People) unpack the essential tools and workflows recruiters are using to work smarter – from identifying high-potential prospects and key hiring signals, to automating outreach without losing the personal touch. 

They also dive into a live case study showing how one recruiter used video and AI to win $60K in new business.


John Bourke

Founder

RecView


Nicole Clarke

Co-Founder

Shazamme


Paris Matin

Managing Director

Healthii People


Daniel Hill

Senior Director

JobAdder

Building a high-performance BD culture

What separates top BD teams from the rest? It comes down to culture, mindset, and daily discipline. 

Doing what you’ve always done won’t cut it anymore. This is a “lean in or get left behind” moment. In this session, Abbie White (Founder and CEO, Sales Redefined) unpacks the three high-performance sales habits that double your chances of smashing quota and how to embed them into your team’s everyday rhythm.


Abbie White

Founder and CEO

Sales Redefined

Build a 30 BD plan that delivers real results

Ready to turn these BD insights into action? In this hands-on workshop, $20M biller Jess Kimber walks you through how to build a repeatable BD system that actually delivers. Say goodbye to cold outreach that gets you ghosted, and learn how to pair BD with content, tap into real-time hiring triggers, and write outreach that gets replies. 

You’ll get the tools you need to create a personalised 30-day BD plan designed to fill your pipeline and fasttrack results.


Jessica Kimber

Agency Owner and Recruitment Trainer

Raire Group

BDX Gradient overlay

Access our BDX virtual summit

From industry-shaping discussions to real-world strategies from leading industry voices, every session is available on demand, ready whenever you are.

12

Industry
experts

6

Video
sessions

1

BDX
magazine

Contributors

Lesley Horsburgh

Managing Director

APSCo Australia

Lesley has had a long relationship with the global recruitment sector dating back to her capacity as Owner of Recruitment Extra magazine which was founded over 20 years ago.

Lesley is well respected as having an incredible knowledge of the recruitment sector, maintaining a reputation for being at the forefront of current issues through her management of multiple publications relating to the sector and as founder of the Recruitment Excellence Awards (REA’s) in 2008. She joined APSCo in 2019 as Managing Director and has since taken the Association through a transformation that has led to significant member growth, the launch of a series of successful content channels and a growing reputation for excellence in compliance and operational information across the professional recruitment market.

Charles Cameron

Chief Executive Officer

RCSA Australia and New Zealand

With more than 20 years’ experience in the workforce solutions industry, Charles’ experience spans across economics, advocacy, risk management, lobbying, compliance and professional standards.

Before taking on the role of Chief Executive at RCSA, Charles was a Partner with Australia’s largest dedicated workplace legal and consulting firm, prior to which he established and grew his own professional consulting firm which specialised in workplace law and risk management. He gained invaluable experience working with one of Australia’s most established recruitment firms, where he was the Workplace Relations and Safety Manager as well as 7 years working as an Advisor and Advocate for Australian Industry Group (Ai Group). In addition to his successful professional services career, Charles was the founder of a tech start-up, in 2006, which continues to successfully support employers and workers across Australia almost twenty years later.

Charles joined RCSA as Chief Executive in May 2016, and is a passionate promoter of the value of professional labour market intermediaries and advisers. He identifies the ‘creation of a genuinely caring, accountable and collaborative community of business people across RCSA’ as his defining achievement.

Daniel Hill

Senior Director

JobAdder

Dan is the Senior Director of APAC Sales and Global Customer Success at JobAdder, bringing 15 years of experience across SaaS, Digital Transformation, IT, and Talent.

With a strong focus on recruitment technology, Dan is committed to helping teams streamline their recruitment processes and enhance candidate engagement. Known for successfully launching new products and building impactful client relationships, Dan combines his passion for innovation with a deep understanding of recruitment challenges to support businesses in navigating today’s talent landscape.

Steve Tolen

Founder and CEO

Stolen + Co

Steve is the Founder and CEO of Stolen+Co, a fractional sales and growth partner for business leaders who want to elevate their sales capabilities. Steve’s tagline is “Change the Game,” and with over 20 years of experience in sales leadership, events, and strategic growth, he has helped businesses break into new markets, build high-performing teams, and deliver real results.

Steve works closely with founders, leaders, and teams to drive sustainable revenue growth. He enjoys showing people how it’s done, in his own way, by building bulletproof self-belief. Whether it’s refining your sales strategy, coaching your team, or amplifying your brand with real purpose online, Steve brings unmatched energy, honesty, and a modern approach to sales.

Jessica Kimber

Agency Owner and Recruitment Trainer

Raire Group

Jessica is an agency owner and recruitment trainer with over 17 years recruitment experience generating $20M in fees throughout her career.

Her expertise lies in helping Recruiters with Lead Generation, End-to-End Business Development, and LinkedIn Personal Branding – the essential pillars to bring in new business, and nurture existing relationships.

Elouise Paul

Founder and Director

Three Sixty Digital

Elouise kicked off her career in recruitment ops before getting lumped (ahem, strategically assigned) into working with a third-party marketing agency. Cue lightbulb moment: recruiters needed marketers who actually understood them. Fast forward a few years, and she’s now the founder of Three Sixty Digital – a marketing agency that gets recruitment.

With a team of seasoned pros by her side, Elouise helps make recruitment agencies unmissable to clients, candidates and consultants. Based in Australia and working across NZ and the UK, she’s all about real results, bold ideas, and marketing that actually moves the needle.

Tina Souksamrane

Lifecycle Marketing Manager

JobAdder

Tina is the Lifecycle Marketing Manager at JobAdder, the recruitment software she once relied on daily as a recruitment agency marketer.

With nearly eight years’ experience across customer marketing strategy, ops, events and digital, she’s passionate about turning complex ideas into simple, human-centric marketing that connects. Her take on personal branding? It starts offline—through how you show up in person with colleagues and customers—long before it hits LinkedIn.

Hannah Sabri

Principal Customer Success Manager

LinkedIn

Hannah is a Principal Customer Success Manager at LinkedIn based in Sydney and has partnered with search & staffing agencies both in ANZ and globally for the past 8 years.

Her role focuses on empowering professionals and organisations to harness the full potential of LinkedIn talent solutions for business growth and industry expertise. As personal branding and social engagement becomes increasingly important for recruiters in the rapidly evolving landscape of professional networking, Hannah partners with clients to create actionable strategies for success.

John Bourke

Founder

RecView

John Bourke is the founder of RecView, a product initially built internally for his recruitment agency Start In Recruitment as a way to showcase their candidates in a video first format. Raising a seed round through tiny seed last year has seen the product pivot to be an AI meeting assistant that captures data across, video, phone and in person meetings – all synced directly back to Jobadder.

John became interested in automation and later AI as a way to streamline his recruitment business and increase profitability per head. It’s this interest that lead to the creation of RecView which is now used by over 50 agencies worldwide. You can reach him directly on linkedin!

Nicole Clarke

Co-Founder

Shazamme

Nicole Clarke is the Co-Founder and CEO of Shazamme, the world’s leading recruitment website and marketing technology platform, powering innovative recruitment agencies. With over a decade of experience in recruitment tech, marketing and now AI, Nicole drives many cutting edge strategies and solutions in the industry.

She’s known for her bold thinking, no-BS approach, and passion for helping businesses use technology to scale smarter and faster. Nicole has worked with and advised many of the world’s leading recruitment brands to help them revolutionise and future-proof their businesses.

Nicole blends business acumen and sass with marketing expertise to deliver tangible results and an energy that is nothing short of electric.

Paris Matin

Managing Director

Healthii People

With 14 years of recruitment experience, Paris is well-respected in the sector for his dedication to giving back. He is the Managing Director of Healthii People, a national healthcare recruitment firm who specialise in placing professionals across various healthcare specialties in temporary, contract, and permanent roles both nationally and internationally.

Throughout his career, Paris has consistently demonstrated a talent for successfully launching and growing recruitment agencies, with Healthii People being his latest successful venture.

His leadership is marked by a commitment to mentoring and supporting his teams, ensuring consultants receive the respect, resources, and guidance needed to achieve both personal and professional success.

Abbie White

Founder and CEO

Sales Redefined

Abbie White is one of the most sought-after keynote speakers on sales, growth, and go-to-market strategies. She specialises in actionable approaches to future-proofing your business now. The founder and CEO of Sales Redefined, her superpower is igniting teams into action with an infectious energy and highly practical, engaging style.

She lives and breathes high-performance sales, has been called the marriage counsellor for sales and marketing (and a crazy book lady!), and is obsessed with uncovering untapped potential for growth in business.

Prior to founding Sales Redefined, she held the position of National Sales Manager at IBM overseeing a $100M AUD portfolio and transforming the sales performance of her team. Abbie is a sought-after thought leader, Forbes Australia Contributor, and LinkedIn Sales Insider. Her background in Business Management, Positive Psychology, and Emotional Intelligence creates the perfect blend of business and personal development for your teams.