Employee Value Proposition, or EVP, refers to a suite of benefits and rewards that an organisation offers to their employees in return for making valuable contributions.
Examples of valuable employee contributions include lending skills, experience, knowledge and hard work to improve their company’s bottom line. Providing employees with EVPs is a way for companies to encourage positive behaviour and provide their employees with incentives to work hard and strive for success.
These incentives have the added benefit of increasing employee engagement. See more on employee engagement here.
EVPs are often aligned with the company’s culture and values and as such, they can be used as a tool to promote the company’s brand and to attract new talent, as well as to distinguish the company from competitors