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BDX 2025 Summit

Get exclusive & free access to JobAdder's 2025 BDX Summit content, including on-demand playbacks from the day, and our pinnacle resource - the BDX Magazine.

JobAdder’s 2025 BDX Summit was a huge hit, bringing together some of the recruitment industry’s most respected thought leaders to deliver truly impactful and insightful content. ‍

Whether you missed out or just want to glean even more great tips, tools, and techniques for levelling up your business development, we’ve got you covered.

What's inside 2025 BDX Magazine?

The pinnacle of JobAdder’s BDX Summit, our 2025 BDX Magazine brings together collective wisdom from some of the recruitment industry’s leading voices.

12 industry experts, 6 on-demand video sessions and 1 BDX Magazine.

Key strategies on how to ditch cold outreach, get more out of your recruitment marketing, and ultimately crack the BD code.

Exclusive interviews with industry leaders and JobAdder customers.

Killer recruitment CRM features that can actually improve your BD efforts.

Hottest topic in 2025: everything you need to know about harnessing AI and automation without losing the human touch.

Unlock JobAdder’s full BDX content hub

On-demand sessions
On-demand sessions

What’s in the content hub?

BD landscape

The BD landscape in 2025

Lesley Horsburgh (APSCo), Charles Cameron (RCSA) and Daniel Hill (JobAdder) unpack the macro trends shaping 2025, where the real opportunities lie, and when to stop blaming the market and start shifting your approach.

Sales strategy

The sales strategy you need to win in a cost-conscious market

Steve Tolen (Stolen & Co) and Daniel Hill (JobAdder) walk through a proven 5-step sales methodology to progress deals, handle pushback and play the long game.

Personal branding

The power of personal branding for lead generation

Jess Kimber (Raire), Elouise Paul (Three Sixty Digital) and Hannah Sabri (LinkedIn) show how to stand out on LinkedIn, what content drives engagement in 2025, and how to turn it into real conversations and revenue.

AI and automation

AI and automation to fast-track your BD

John Bourke (RecView), Nicole Clarke (Shazamme) and Paris Matin (Healthii People) share the tools and workflows for spotting hiring signals and automating outreach, plus a case study on winning $60K with video and AI.

BD culture

Building a high-performance BD culture

Abbie White (Sales Redefined) unpacks three high-performance sales habits that double your chances of smashing quota, and how to embed them in your team’s everyday rhythm.

30-day BD plan

Build a 30-day BD plan that delivers real results

In this hands-on workshop, $20M biller Jess Kimber shows you how to build a repeatable BD system – pairing BD with content, tapping into real-time hiring triggers and writing outreach that gets replies.

Speakers

Lesley Horsburgh

Managing Director
APSCo Australia

Lesley has had a long relationship with the global recruitment sector dating back to her capacity as Owner of Recruitment Extra magazine which was founded over 20 years ago. Lesley is well respected as having an incredible knowledge of the recruitment sector, maintaining a reputation for being at the forefront of current issues through her management of multiple publications relating to the sector and as founder of the Recruitment Excellence Awards (REA’s) in 2008. She joined APSCo in 2019 as Managing Director and has since taken the Association through a transformation that has led to significant member growth, the launch of a series of successful content channels and a growing reputation for excellence in compliance and operational information across the professional recruitment market.

Portrait of a middle-aged man with short light brown hair and stubble wearing a dark blue buttoned shirt, looking directly at the camera with a neutral expression.

Charles Cameron

Chief Executive Officer
RCSA ANZ

With more than 20 years' experience in the workforce solutions industry, Charles’ experience spans across economics, advocacy, risk management, lobbying, compliance and professional standards. Before taking on the role of Chief Executive at RCSA, Charles was a Partner with Australia’s largest dedicated workplace legal and consulting firm, prior to which he established and grew his own professional consulting firm which specialised in workplace law and risk management. He gained invaluable experience working with one of Australia’s most established recruitment firms, where he was the Workplace Relations and Safety Manager as well as 7 years working as an Advisor and Advocate for Australian Industry Group (Ai Group).

Daniel Hill

Senior Director
JobAdder

Dan is the Senior Director of APAC Sales and Global Customer Success at JobAdder, bringing 15 years of experience across SaaS, Digital Transformation, IT, and Talent. With a strong focus on recruitment technology, Dan is committed to helping teams streamline their recruitment processes and enhance candidate engagement. Known for successfully launching new products and building impactful client relationships, Dan combines his passion for innovation with a deep understanding of recruitment challenges to support businesses in navigating today’s talent landscape.

Steve Tolen

Steve Tolen

Founder and CEO
Stolen + Co

Steve is the Founder and CEO of Stolen+Co, a fractional sales and growth partner for business leaders who want to elevate their sales capabilities. Steve's tagline is 'Change the Game,' and with over 20 years of experience in sales leadership, events, and strategic growth, he has helped businesses break into new markets, build high-performing teams, and deliver real results.

Smiling woman with long straight black hair wearing a sleeveless white blouse with a tie at the neck and small pearl earrings.

Jessica Kimber

Agency Owner and Recruitment Trainer
Raire Group

Jessica is an agency owner and recruitment trainer with over 17 years recruitment experience generating $20M in fees throughout her career. Her expertise lies in helping Recruiters with Lead Generation, End-to-End Business Development, and LinkedIn Personal Branding – the essential pillars to bring in new business, and nurture existing relationships.

Elouise Paul

Founder and Director
Three Sixty Digital

Elouise kicked off her career in recruitment ops before getting lumped (ahem, strategically assigned) into working with a third-party marketing agency. Cue lightbulb moment: recruiters needed marketers who actually understood them. Fast forward a few years, and she’s now the founder of Three Sixty Digital - a marketing agency that gets recruitment. With a team of seasoned pros by her side, Elouise helps make recruitment agencies unmissable to clients, candidates and consultants. Based in Australia and working across NZ and the UK, she’s all about real results, bold ideas, and marketing that actually moves the needle.

Smiling woman with straight dark brown hair wearing a black JobAdder t-shirt, posed against a plain light gray background.

Tina Souksamrane

Lifecycle Marketing Manager
JobAdder

Tina is the Lifecycle Marketing Manager at JobAdder, the recruitment software she once relied on daily as a recruitment agency marketer. With nearly eight years’ experience across customer marketing strategy, ops, events and digital, she’s passionate about turning complex ideas into simple, human-centric marketing that connects. Her take on personal branding? It starts offline—through how you show up in person with colleagues and customers—long before it hits LinkedIn.

Hannah Sabri

Hannah Sabri

Principal Customer Success Manager
LinkedIn

Hannah is a Principal Customer Success Manager at LinkedIn based in Sydney and has partnered with search & staffing agencies both in ANZ and globally for the past 8 years. Her role focuses on empowering professionals and organisations to harness the full potential of LinkedIn talent solutions for business growth and industry expertise. As personal branding and social engagement becomes increasingly important for recruiters in the rapidly evolving landscape of professional networking, Hannah partners with clients to create actionable strategies for success.

John Bourke

Founder
RecView

Eight years ago, John founded Start In Recruitment (a rec2rec agency), using JobAdder and Zapier to build a heavily automated business model. That early innovation laid the groundwork for RecView, which started as a video candidate profiling tool and has grown into the leading AI meeting assistant for JobAdder. Today, RecView captures team conversations and updates ATS records in real time, earning recent backing and growth investment from the RCSA. A recognised leader in recruitment tech, John has guided AI rollouts for agencies across Australia and partnered with Greg Savage to transform the Savage Academy into an AI-native platform.

Smiling woman with long straight blonde hair and black-rimmed glasses wearing a black top, with blurred green foliage in the background.

Nicole Clarke

Co-Founder
Shazamme

Nicole has a passion for empowering recruitment agencies to achieve greater success through enhanced marketing strategies. With extensive expertise in advanced recruitment marketing including websites, candidate and client attraction, scaling up, multi brand and location strategies, digital transformation and maximising online ROI, she brings a wealth of knowledge to the table. Nicknamed the smiling assassin, you only need to spend a few seconds in Nicole's company to feel her love, passion and energy and love for our industry.

Paris Matin

Paris Matin

Managing Director
Healthii People

With 14 years of recruitment experience, Paris is well-respected in the sector for his dedication to giving back. He is the Managing Director of Healthii People, a national healthcare recruitment firm who specialise in placing professionals across various healthcare specialties in temporary, contract, and permanent roles both nationally and internationally. Throughout his career, Paris has consistently demonstrated a talent for successfully launching and growing recruitment agencies, with Healthii People being his latest successful venture. His leadership is marked by a commitment to mentoring and supporting his teams, ensuring consultants receive the respect, resources, and guidance needed to achieve both personal and professional success.

Abbie White

Abbie White

Founder and CEO
Sales Redefined

Abbie White is one of the most sought-after keynote speakers on sales, growth, and go-to-market strategies. She specialises in actionable approaches to future-proofing your business now. The founder and CEO of Sales Redefined, her superpower is igniting teams into action with an infectious energy and highly practical, engaging style. She lives and breathes high-performance sales, has been called the marriage counsellor for sales and marketing (and a crazy book lady!), and is obsessed with uncovering untapped potential for growth in business. Prior to founding Sales Redefined, she held the position of National Sales Manager at IBM overseeing a $100M AUD portfolio and transforming the sales performance of her team.

Resources
Resources

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