Arthur Edward cuts workload by 44% with JobAdder

Arthur Edward is one of the leading beauty, cosmetic and personal care recruitment agencies in the UK. For more than 20 years, the team at Arthur Edward has focused on integrity, honesty and discretion when recruiting the best talent to the industry. Arthur Edward Managing Director Heidi Bannister recently spearheaded the introduction of a new CRM system, JobAdder, to help the business continue to build lifetime relationships with both candidates and clients.

The challenge: Cumbersome, slow, and clunky existing CRM

Arthur Edward had used their previous CRM system for several years but were facing challenges, including: 

• Reliability, as the system was cumbersome and would often crash in the middle of tasks. 
• Sending emails was clunky and attachments often wouldn’t open. 
• Increasing slowness, causing frustration amongst its users and impacting their ability to make placements. 
• Limited support due to the shut down of the CRM provider’s London support office and cuts to global support staff members.
• Tracking and monitoring business development (BD) opportunities from networking events, conferences, and exhibitions was difficult.

How Jobadder was able to help

When it came to finding a new CRM, Heidi had several key drivers in mind: 

• The reliability of the system: It was important to Heidi that the system was reliable, wouldn’t crash, and they’d avoid any downtime.
• Good support: The business didn’t want to find itself in the same situation where support was dramatically cut and resolving issues became a problem again. 
• Workflow improvements and licensing flexibility: If anyone in the team moved on to a new challenge, Heidi wanted the ability to cancel a licence, rather than paying yearly for something that wasn’t being used for the majority of it. 

After identifying what the business wanted from a new CRM and reviewing three options, JobAdder came out as the clear winner. Our platform was the most comprehensive system that could easily serve the needs of Arthur Edward and support the team in operating as efficiently and successfully as possible.

‘Implementing JobAdder has been a great success for us at Arthur Edward. Its flexibility and ease of use has made a real difference to our daily operations. The system’s comprehensive reporting features enable us to measure exactly how we are performing, from individual consultant activity to overall company performance. JobAdder is revolutionising the way we work and is setting us up for future growth.’

Heidi Bannister, Managing Director of Arthur Edward

A quick and easy transition between CRMs

Heidi was very pleased with the implementation of JobAdder. Everything was kept to schedule and training was offered to prepare the team at Arthur Edward to hit the ground running once live. JobAdder has continued to run internal training sessions every two weeks to ensure Arthur Edward is getting the most out of their investment.

Saving over 13,000 hours in work a year

Using JobAdder, the Arthur Edward team has gone from 12 people working 450 hours a week to seven people working 252 hours a week. That’s a 44% reduction in workload, all while maintaining the same turnover. 

‘Since introducing JobAdder, we’ve managed to save more than 13,000 working hours per year, while maintaining our turnover. This means increased profits for the business and an uptick in commission for our consultants. The new system is having a significant impact and we’re very pleased with it.’

Heidi Bannister, Managing Director of Arthur Edward

Seamless integration with third-party systems

Heidi was keen to find a CRM that could seamlessly integrate with third party apps and add ons. With the continual advances in tech and automations, Heidi didn’t want a system that acted as a barrier to integration. Two of the key integrations the team at Arthur Edward wanted to use were LinkedIn and Xero, and JobAdder enables both. 

An intuitive, easy-to-use CRM system

JobAdder’s flexibility and ease of use have been very beneficial to the team at Arthur Edward. JobAdder listens to suggested improvements in the system, and often implement changes if they’ll benefit the end users. 

The team has found the user-friendly and intuitive nature of the system easy to navigate. This ease of use is adding real value to Arthur Edward’s daily operations. 

Quick and impactful communications

In the close-knit cosmetics industry, having a large, well-organised database is essential. JobAdder makes it easy to stay in touch with the right contacts, track communication, and categorise companies by status — such as VIP, active, lapsed, or suppliers — ensuring targeted and effective engagement.

That includes the ability to send and record bulk emails, improving outreach and saving time in doing so. With an accessible overview of clients and roles available at all times, it’s easy for Arthur Edward to keep track of and grow valuable client and candidate relationships.

Real-time analytics and reports

The Arthur Edward team is able to use a range of reports available in the system to measure exactly what they want, from both a consultant and company performance perspective. They track key metrics monthly, including jobs created, CV’s sent, interview stages, total offers and placements made, and overall activity. 

The data available is also helping Heidi reduce any bottlenecks. Using the candidate and contact stats in the system, the Team can drill down into a consultant’s overall activity and easily identify where team members might need help.

Less admin time, more time on work that matters

With boosted profits and increased individual consultant commissions, the Arthur Edward team is very happy with their new CRM. Thanks to JobAdder, they’re enjoying significant improvements in efficiencies, which in turn allows the business to focus on what’s most important – building long-term relationships with candidates and clients. To see how much time and effort you could be saving in your day-to-day operations, request a free JobAdder demo. We’ll work with you to understand the specific needs of your business and show you how our platform can provide the solution.