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The Retention Playbook: How to be the first call your client makes

As a recruiting agency, client retention is essential. It ensures a steady stream of business, reduces the need for constant and costly new client acquisition, and contributes to the reputation of your brand.
It’s no wonder client retention is the highest priority for recruitment agencies in 2025, according to JobAdder’s Recruitment Benchmarking Report.
But in an increasingly competitive environment, how can you stand out from other agencies and keep clients coming back to use your services?
In this playbook, you’ll discover:
- How building meaningful, long-term client relationships can contribute to your success as an agency
- Four actionable steps for mastering client retention
- How to assemble the right team for actioning your client retention strategies
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